Yield Operations Manager II, Business Analysis And Insights, EComm - Walmart Connect
- Full-Time
- San Bruno, CA
- Walmart
- Posted 3 years ago – Accepting applications
The Yield Operations Manager will manage day-to-day yield decisions, pricing, deals and discounts, evaluation of inventory volume, rollout of rate cards while partnering closely with Sales Ops, Sales, Ad Ops and the Analytics team in ensuring maximum budget fulfillment, creation and review of media plans and packages, and advising direct Sales on what we can fulfill.
The key focus areas for the Yield Operations Manager are:
- Own inventory management including forecasting and monitoring inventory for Categories and Advertisers.
- Leverage campaign performance data to analyze and identify new ways to maximize ad revenue and provide actionable recommendations to Sales teams to hit goals.
- Lead Advertiser trends, performance, and action-oriented metric reviews with internal teams (revenue, impressions, clicks by Advertiser/campaigns).
- Work with Sales and Sales Ops to identify potential areas of opportunities and risks with contracts and connect those with financial impact.
- Own the enforcement of policies and processes related to makegoods, pricing, and discounts.
- Work with Sales Ops and Sales to define the process in managing premium inventory bookings while working with Tools teams to build automated solutions.
- Work with the Analytics and Tools teams to build operational and revenue models that show the impact of the Yield Ops strategies.
- Provide input to Ad Ops on campaign pacing and optimization.
Qualifications
- 5+ years of progressive media analytics experience in a digital advertising environment.
- Excellent communicator, across multiple levels/functions with the ability to influence and drive action.
- Strong written, presentation and verbal communication with the ability to express complex topics clearly and easily.
- Strong working knowledge of Ad network/Ad exchange/DSP/SSP/Publisher preferred.
- Proven track record of partnering with Sales, Sales Ops, and Ad Ops to achieve yield optimization results.
- Excellent quantitative and qualitative problem-solving skills, experience with financial analysis, forecasting and modeling.
- Experience in developing monetization strategies, inventory optimization, and campaign management.
- Ability to thrive in a fast-paced, startup like environment.
- Excellent time management skills with a focus on execution, ability to juggle multiple urgent requests and prioritize responsibilities.
- Familiarity with CRM and AdTech systems (Salesforce, DFP, Google Ads Manager, etc.).
About Walmart Connect
Walmart Connect is a key part of Walmart’s core business activity and competitive advantage in the extremely competitive e-commerce/online commerce landscape of USA. We plan to stand up a capability to offer what no one else can in the marketplace: a direct connection to hundreds of millions of Walmart shoppers to our advertising partners to reach relevant shoppers.
We help our advertising partners to:
- Launch a new product
- Educate shoppers on key product benefits
- Drive online or in-store sales
- Acquire new customers
- Retain current customers
- Gain actionable insights about your customers
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications Bachelor's degree in Business, Analytics, Statistics, or related field and 2 years’ experience in data analytics, project management, business, or related area OR 4 years' experience in data analytics, project management, business, or related area.Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Statistical Programming LanguageMasters: Analytics, Masters: BusinessProject Management - Project Management Professional - Certification, Six Sigma - CertificationPrimary Location.850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America