VP/Head Of Global Marketing

Role Summary:

As Daon continues its rapid global growth and expansion into new markets, we are looking for a marketing leader who will be responsible for building, leading, and mentoring a global marketing team. As our VP of Marketing, he/she will report to both the President of the Americas and the President of EMEA & APAC.

Role Responsibilities:

• Develop and own Daon’s global marketing strategy, execution and operating plan
• Develop segment strategies, messaging and go-to-market plans
• Build and manage a global marketing team
• Positioning – develop product positioning and messaging that differentiates our products in the market
• Content – oversee the creation of a variety of content types, including collateral, white papers, presentations, etc.
• Sales enablement – communicate the value proposition of our products to the sales team and develop tools that support the selling process
• Create training materials for teams with regard to messaging, product capabilities, market landscape, and competitors
• Oversee all inbound and outbound marketing and communications efforts
• Manage demand generation and content marketing campaigns
• Lead the development and execution of multi-channel acquisition and nurturing campaigns
• Track, manage and report on key marketing effectiveness metrics
• Manage external agencies and resources
• Work closely with sales to improve lead gen evaluation and full-funnel metrics
• Track competitor activities and develop highly competitive market strategies
• Develop effective account-based marketing tactics alongside sales
• Drive brand awareness, thought leadership, and education in the market

Qualifications/Skills & Experience:

• Entrepreneurial spirit – ability to thrive in a fast-paced, growing organization without much of a defined process or infrastructure
• Track record of strategic marketing leadership success in high-growth technology and enterprise SaaS companies
• 10-15+ years of progressive and global B2B marketing experience
• Experience of managing and building high-performing teams
• Proven track record of driving sales pipeline and accelerating revenue growth
• Experience owning marketing programs across different channels, lifecycle stages, and for various audiences and buyer personas
• Strategic yet hands-on, with an entrepreneurial builder mentality
• Data-driven, analytical, and ROI-focused
• Excellent leadership and written, verbal, and interpersonal skills
• Working knowledge of marketing automation platforms such as HubSpot
• Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders
• Proven experience creating content for demand generation campaigns, product introductions, and other promotional collateral and communications

Critical Success Factors – Personal Traits & Attributes:

• Able to operate strategically while driving tactics and execution as well; roll up your sleeves and get it done mentality
• Possess an entrepreneurial spirit and be able to work independently and effectively in a results-oriented, efficient environment
• Excellent written, verbal, and interpersonal communication skills
• Strong strategic thinking, problem solving, analytical/critical thinking skills
• Thrive in a fast-paced environment that requires strong business judgment and solid communication skills.
• Excellent organizational and time management skills.
• Resilience, tenacity and a strong desire to deliver continuous improvement.
• Possess high level of emotional intelligence.
• Ability to work effectively in an environment characterized by a high level of ambiguity and fluidity.
• Exceptional organization skills with the ability to assess, plan and prioritize own workload and make independent decisions.
• Exceptional attention to detail.
• Strong ability in building and maintaining positive relationships.
• Highly motivated and self-directed.
• Proven ability to identify and resolve problems while maintaining professionalism.
• Strong organizational skills across both a team and individual setting.
• Adaptable to changing needs and situations.
• Friendly and approachable

Principals Only. Daon is an Equal Opportunity Employer.