State, Local And Education Marketing Senior Manager

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a State, Local, and Education Marketing Senior Manager on our Public Sector Field Marketing team in Round Rock, Texas, Washington D.C., or other remote US locations.

Assessing market trends in State and Local Government as well as the Education vertical, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us to do the best work of your career and make a profound social impact.

Responsibilities:

The State, Local, and Education Marketing Senior Manager will be responsible for developing a comprehensive field marketing strategy aligned to Dell Technologies core values and the go to market strategies of our team. In this role you will lead our field initiatives targeting state, local and education as well as develop and implement the marketing strategy, plan and budget, deploying the right mix of marketing programs to reach, educate, nurture and convert our target audiences driving high quality leads and opportunities.

• Develop and implement a robust marketing plan for SLED supporting sales & growth objectives

• Build and nurture relationships with the regional sales team and gain alignment on marketing plans while ensuring proper lead follow up to achieve targets

• Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel

• Align with and secure buy-in from multiple stakeholders, including executives, sales, corporate and regional marketing teams

• Report on campaign success and business contribution

Requirements:

• Extensive experience within the SLED vertical

• A proven marketing leader, delivering meaningful results through others, driving focus on achieving collective results through collaboration, teamwork, communication, change/conflict management, problem solving and objective setting

• Demonstrated success in campaign management (create plans, manage budgets, schedules, allocate resources, etc.) and teaming cross-functionally

• Proven track record of planning and executing integrated marketing plans

• Strong ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with unending enthusiasm to get the job done

• Bachelor's degree is required with 10+ years in similar role

Desirable Requirements

• Strong analytical and problem-solving skills with attention to detail.

• Excellent relationship management and expectation setting skills.

• Excellent writer and speaker.

• Proficient with MS Office tools, Salesforce.com, Marketing Automation

Dell Technologies is a unique family of businesses that helps organizations and individuals build their digital future and transform how they work, live and play—providing customers with the industry’s broadest and most innovative technology and services portfolio. We value our customers, winning together, innovation, results and integrity. Grow your career with a highly competitive salary, bonus programs, world-class benefits and unparalleled learning and development opportunities— all at a company that is proud to be diverse and inclusive. Learn more on how we are closing the diversity gap here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy here.