Sr. Manager, Strategic Marketing

Date Posted:

Country:

Location:

Fireye is a business unit of Carrier, a leading provider of heating, ventilating, air conditioning and refrigeration systems, building controls and automation, and fire and security systems leading to safer, smarter, sustainable and high-performance buildings!

The Controls business within the Carrier FSP division comprises brands including Fireye, UTEC and Fenwal with controls products for HVAC, gas ignition, temperature monitoring, burners, optical flame scanning, residential, commercial buildings, power, petrochemical and industrial applications.

The Controls business offers the opportunity to chart the course for significant growth by penetrating new verticals and adjacent market segments. By using the core technology strengths, you will develop the roadmap for solutions to generate new revenue streams. As Associate Director, Strategic Marketing, this role will be instrumental in building business in Europe and Asia Pacific in addition to growing the strong footprint in the Americas.

• Scope and lead research projects on customers (qualitative interviews, quantitative studies – either internally led or via agencies) to identify key customer needs, competitive landscape, trends, market sizing, perception of our products/ brands vs. competition; conduct research on our channels in terms of what our products/ brands mean to end users/ OEM’s/ installers/ distributors/ contractors.
• Assess customer needs, insights to develop global segmentation, determine target segments, brand strategy, architecture, positioning, develop strong value propositions and improve value of our brands; conduct strategy workshops to deploy around the world
• Once strategy is developed, define the investment roadmap, and drive the implementation of roadmap to address customer needs
• Proficient with stage gate process as part of portfolio management, collaborate with BUs to determine portfolio roadmaps for target segments
• Build foundations for pricing strategy across our product lines in alignment with brand strategy
• Lead all aspects of the development and execution of messaging, downstream marketing programs, campaigns in collaboration with BU marketing teams; Lead and execute impactful product launches through integrated marketing planning
• Develop go-to-market strategy in close coordination with BUs (e.g., sales strategy, pricing, campaigns, product launches, Positioning vs. competition)

• Bachelor’s Degree in a relevant field
• MBA (a plus, but not required)

• 10+ years of global experience and interaction with senior executive leadership
• Be able to clearly demonstrate successful track record in strategy development, upstream and downstream marketing with global scope and strategic marketing experience in an industrial business segment
• Outstanding leadership and communication capacities to work in matrix and multidimensional organization and to liaise with the local business partner
• Ability to remotely interact with key stakeholders globally
• Outstanding finance and business insight

• Key proficiencies: customer focus, strategic leadership, learning agility, openness, focus on results, teamwork, communication, analytical skills, self-starter
• Core strategic marketing proficiencies (scoping brand studies, managing research project teams, customer segmentation/ values analysis, brand positioning, brand architecture, strategic pricing, portfolio development, campaign development and execution, product launches, digital marketing)
• Outstanding management/communication capabilities

Must be able to lift up to 30 lbs. and;

• The employee is periodically required to perform repetitive movements;
• Occasionally required to use personal protective equipment to prevent exposure to hazardous materials;
• The employee is occasionally required to reach overhead with hands and arms; rotate body from sitting and standing position and lift and carry weight up to 30 lbs.;
• Normal amount of sitting and standing, average mobility to move around an office and plant environment, able to conduct normal amount of work on a computer; and
• The employee is regularly required to walk and move around; use of hands to feel, touch, grasp or grip tools, objects, or handles.

Fireye is part of the Carrier Corporation, within a family of remarkable companies defined by its leading global brands and renowned for its unyielding commitments to innovation and environmental sustainability.

Fireye, located in Derry, NH is an industry leading manufacturer of combustion and efficiency controls and monitoring instrumentation, optical flame scanners, and system components for industrial, commercial, and utility markets. Fireye products are deployed across the globe. To learn more about Fireye, visit our website at www.Fireye.com.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Job Applicant's Privacy Notice:

Click on this link to read the Job Applicant's Privacy Notice