Sr. Manager, Programming - General Sports Network

Red Bull Media House gives an editorial voice to the brand by creating authentic digital content that engages audiences through compelling subject matter and high-quality visual appeal. We seek an innovative Sr. Programming Manager for General Sports to tell our Brand’s story on digital platforms that reach & engage a target consumer base of General Sports fans. This person will take ownership of creating compelling content experiences, finding the target audience digitally, and developing a re-addressable fanbase on the behalf of the brand. Working closely with the Senior Director of General Sports Network, this person and their team will be collectively accountable for General Sports content alignment, promotion, distribution, and defining measurable success metrics across Red Bull’s Owned and Managed platforms.
CORE RESPONSIBILITIES

Responsible for multi-platform audience growth content strategy surrounding Red Bull’s slate of General Sports projects, events/shows, original video productions, general sports competitions, and editorial on our website

Build & maintain the definitive General Sports Programming content calendar across Red Bull’s Channels: YouTube, Facebook, TikTok, Instagram, Twitter, Redbull.com

Define clear project success metrics inclusive of video views, minutes watched, website visitors

Work with cross functional teams responsible for paying into audience development: Advertising, Production, Social Content, Community, Communications, Marketing, and Insights/Analytics

Collaborate with key stakeholders to define & implement the Red Bull US Sports tone of voice across all channels

Build a crisp team of subject-matter audience experts to develop platform native content optimization

Collaborate with Red Bull Global Programming leadership to define a cohesive content marketing strategy, best practices, and strong US value proposition on co-operated channels

Collaborate with Advertising to shape a cohesive General Sports-audience development paid media strategy

EXPERIENCE

Your areas of knowledge and expertisethat matter most for this role:

• 8+ years digital content marketing and/or Programming for a sports or media brand
• Track record of marketing a global brand via social media by transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovation
• Strong people-management skills that enable you to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization
• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
• Must provide examples of developing and executing social media content marketing strategies that grow audiences and deliver on engagement metrics
• Possess a rigorous understanding of how to program video content for audiences on Facebook, Instagram, YouTube, Twitch, Twitter, Snapchat, TikTok
• Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
• Extreme attention to detail with relentlessly high standards
• Innate willingness to roll up your sleeves
• Agile Project Management and Kanban are a huge plus
• Strong planning, project execution, and analytical competencies
• Exceptional communication skills, including written, verbal and presentations

• BA/BS Degree from top university/college
• English
• Travel up to 10%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.