Shopper Marketing Manager

fairlife, LLC is a Chicago-based dairy company that produces nourishing and great-tasting milk-based products made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows’ milk.

Our line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support one’s journey to better health; and the newly launched fairlife® creamers, coffee creamers designed to help enhance your coffee experience; and the newly launched fairlife® Light Ice Cream, a line of creamy, frozen desserts. In partnership with The Coca-Cola Company®, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife products are available in the U.S.

To learn more about fairlife and its collection of products, please visit fairlife.com.

job purpose: The Shopper Marketing Manager will be responsible for planning, executing, measuring, and optimizing annual shopper marketing plans for the fairlife portfolio across two channels. This role requires a passionate, organized shopper marketing leader that is interested in collaborating with sales partners for shared success. This individual will work cross-functionally with multiple fairlife teams, the Coca-Cola Company, and with our most valued retail partners. Additionally, this role will manage a portion of the shopper marketing budget, collaborate with creative agencies to develop creative, and measure success.

responsibilities:

• Plan and Execute Shopper Marketing Strategies and Programs
  • Develop winning portfolio shopper strategies and plans that are grounded in consumer insights, informed by customer objectives, and aligned with brand strategies
  • Partner with and support the National Retail Sales organization, working with e-Commerce, Customer Commercial and Coca-Cola Shopper Marketing teams, to incorporate exceptional shopper programs into the overall fairlife portfolio Joint Business Plans
  • Leads in-market execution of all shopper programming and measures their effectiveness in a spirit of constant iteration and optimization
• Display customer/channel expertise
  • Stay up to date on the strongest tactics and programs at key customers and in key channels
  • Monitor competitive activity for what can be learned
• Communication of Shopper Programs, Results, and Opportunities
  • Ensure sales partners are aware and aligned to shopper programming
  • Analyze and share out program results and performance with sales, commercial, and brand
• Budget Management
  • Maintain part of shopper marketing budget ensuring accurate records, timely invoicing, and remaining within approved spend level

skills/qualifications required:

• Bachelor’s Degree in Business, Marketing, or related field required; MBA preferred
• 3-5+ years of strong CPG brand marketing experience in the areas of shopper marketing
• Ability to work independently and collaboratively across networked organizations in a fast-paced, entrepreneurial environment
• Excellent verbal, written, presentation, and interpersonal communication skills with the ability to influence and collaborate with customers, sales partners, and brand partners
• Fluent with data and measurement as a means of assessing program success or optimizations
• Ability to manage multiple and conflicting agendas
• Proven track record for planning and executing shopper programs that drive sales results
• Ability to travel up to 30%, including occasional weekends and evenings

position location: Chicago, IL, Atlanta, GA, or Remote

reports to: Senior Director, Shopper Marketing

travel requirements: 30%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.

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