SEO Web Marketing Analyst

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world’s innovations. Pearson’s Virtual Schools division has reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers and technology as they make the shift to online. The COVID-19 pandemic has introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.

We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Position Summary:

Working remotely or from our office in Columbia, Maryland, the Search Engine Optimization (SEO) Web Marketing Analyst is a part of the Web Marketing team and will be responsible for analyzing, reviewing and implementing updates to websites to ensure they are optimized for organic search traffic. This position will work to drive inbound, organic traffic to Pearson Virtual Schools’ website properties while improving our supported brands’ search engine results. The SEO Analyst will work both independently and collaboratively across the family marketing department to assure projects and tactics are completed smoothly, accurately, and delivered on-time. The position requires in-depth knowledge of SEO tactics and best practices, knowledge of web analytics and tracking tools, strong writing skills, some proficiency with website/blog content management systems, combined with a meticulous attention to detail and dedication to excellence. This person should be able to simultaneously manage diverse projects in a busy, cross-functional matrixed working environment.

Primary Responsibilities:

• Support day-to-day administration of search engine optimization (SEO) campaigns and tactics of Pearson Virtual Schools’ consumer branded website properties and organic landing pages.

• Identify new keywords to target on search engines (i.e., Google, Bing) and to improve rankings on existing keywords to increase the number of families acquired through non-media efforts and contribute to reductions in marketing cost per enrollment. Maintain and optimize a master roster of keyword/terms across all brands.

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Assist in the creation, implementation and execution of SEO strategies and roadmaps.

• Develop and implement link building strategies.

• Conduct research on web page design and technical functionality specific to optimizing for improved site speed performance.

• Draft and write effective SEO content for blogs and websites as needed. Recommend SEO content optimizations to existing web content to improve organic performance.

• Work and collaborate with cross-functional teams, including creative services, conversion optimization, social media, advertising & analytics to ensure success of SEO strategies and roadmaps.

• Partner with our web development team to ensure SEO best practices are properly implemented on all new website functionality.

• Coordinate with SEO agency and related vendors.

• Serve as a subject-matter expert in SEO; continuously learn and keep abreast on latest best-practices and trends in the organic search engine landscape.

• Review website content performance and perform regular competitive research on top performing pages.

• Assist with regular reporting on current and future SEO efforts. Identify KPIs to demonstrate the value-add of SEO campaigns.

• Other duties as assigned by supervisor.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Requirements:

• BA/BS degree in marketing, communications, analytics or related field

• 1-2 years of SEO experience working either in-house or at an agency; previous experience in education-related industry preferred

• Experience with SEO-related technology platforms such as SEMRush, BrightEdge, and ahrefs

• Experience with web analytics tools such as Google Analytics and Google Search Console

• Basic knowledge of web content management systems; DNN or WordPress experience preferred

• Excellent writing, editing and proofreading skills; comfortable with crafting content when called upon

• Strong time management skills, including the prioritization of tasks manage projects to completion

• Strong work ethic with the ability to work independently

• Enjoys being a team player in a close, highly collaborative, cross-functional environment

• Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines

• Flexibility and adaptive skills related to multiple projects

Pearson Virtual Schools is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The following equipment will be provided to you by the company as a full-time employee:

• Laptop

• Headset

The following equipment will need to be provided by you, as the employee, when working from home:

• 2nd monitor (recommended)

• Mouse (recommended)

• Keyboard (recommended)

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $50,000-$70,000. This position is eligible to participate in the Annual Incentive Plan. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Primary Location : US-Remote

Job : Marketing

Organization : North America Connections

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : No

Job Posting : Jun 23, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2108283