Senior Product Marketing Manager/Director

Overview: Millions of people experience Synaptics every day. Our technology impacts how people see, hear, touch, and engage with a wide range of IoT applications - at home, at work, in the car or on the go.
We solve complex challenges alongside the most influential companies in the industry, using the most advanced algorithms in areas such as machine learning, biometrics and video processing, combined with world class software and silicon development.

Synaptics is looking for a Senior Product Marketing Manager or Director to drive product definition, strategy, and business development. As a key member of the Smart Sensing and Display Division (SSDD) focusing on the mobile phone and VR/AR segments, you will amplify the Smart Sensing, Touch, and Display Graphic technology differentiation as well as the combined product value drivers. You will drive innovation and promote existing products to customers and partners and drive strategic product planning.

You will partner closely with engineering teams to shape our product roadmap and own the launch of new features and initiatives that will accelerate our growth, drive user satisfaction. You will also be tasked with expanding the Synaptics’ brand. You will be responsible for identifying new markets, technologies, and customer trends & building/running strategic marketing campaigns. Additionally, you will work with global sales teams to define and promote new products and drive design wins for Synaptics’ next generation connectivity products.

The ideal candidate is a proven Product Marketing expert with experience defining and successfully launching innovative products in mobile and consumer IoT segments. You maintain a balance between proactive ideation and efficient, high-quality execution. You have a strong bias to action with an ability to ruthlessly prioritize. You have a proven ability to work effectively across different functional teams.

Responsibilities:

• Create the go-to-market strategy for Smart Sensor and Display Products
• Define & iterate on the value proposition for each of key products in the portfolio
• Enable the Sales team and be the expert on our products and develop compelling, effective materials to ensure Sales team success including sales pitch decks, objection handlers, battlecards & more
• Conduct competitive research to better understand our markets segments and implement strategies for differentiations
• Drive awareness and understanding of key features through coordinated campaigns with the sales team. Drive demand creation through identifying new features for current and new markets.
• Partner with engineering teams to shape the product roadmap & implement tight feedback cycles between customers and the product team.
• Establish positive partnering relationships cross-functionally (Product, Engineering, Operations, Service and Support, etc.) to address the overall T&D customer experience.
• Own the launch of new product features and initiatives, including positioning, messaging, and tactics to drive awareness & adoption (website, PR, blog, email, social, in-product messaging, paid channels, etc.)
• Clearly and persuasively communicate company's vision and unique product benefits to a varied set of audiences including internal teams, industry analysts and customers.
• Define and negotiate strategic partnerships with key technology partners who can drive rapid growth and accelerate product momentum.

Qualifications:

• 7-10 years industry experience with a minimum of 3-5 years’ experience in product marketing, with a background in some of the following markets: sensors, display graphics, IOT, wireless, VR/AR, mobile phones, tablets, etc.,
• Proven track record of developing product development strategies and KPI’s for increasing revenue and/or reach for existing products as well as developing new products for emerging markets.
• You must have in-depth experience in electronics and working in high-volume and fast-moving markets.
• Thorough knowledge of semiconductor marketing principles, brand, products, and service management, sales, and business development along with a demonstrated track record of success and performance.
• Demonstrated success working cross-functionally with product, sales, PR, and multiple functions within marketing
• Strategic & creative thinker. You’ll push beyond the playbook to challenge the status quo and develop innovative go-to-market strategies and campaigns.
• Excellent communication skills. You’re a clear, concise, and compelling storyteller across written, verbal, and visual formats
• Analytical mindset. You effectively use qualitative and quantitative data to make clear decisions that move the business forward.
• Strong organizational skills with ability to effectively prioritize
• Exposure to working in a global environment managing product marketing activities with internal teams and markets in all regions especially the Asia Pacific region
• Education & experience in a technical discipline (BSEE, BSME, BSCS or higher), MBA a plus