Senior Marketing & Communication Specialist

Job Summary

The Senior Marketing Specialist will develop and implement hospital marketing, communication and community relations strategies.

• Responsible for writing, editing and production of weekly newsletter.
• Implements internal communication plans, including employee forums, newsletters, publications, presentations, etc.
• Develops collateral materials that promote hospital services and providers,
• Supports the activation of hospital sponsorships and community partnerships, including special events.

Minimum QualificationsEducation/Training

• Bachelor’s degree in Marketing, Journalism/Communications or related field. Experience in lieu of education may be considered.

Experience

• Requires 3-5 years’ experience in marketing and communications, media relations, writing/editing and web. Healthcare experience preferred.

License/Certification/Registration

• No special certification, registration or license required.

Knowledge, Skills & Abilities

• Excellent writing, editing, copyediting, and proofreading skills
• Excellent organizational and interpersonal communication skills
• Must be proficient with all Microsoft Office products (Word, Excel, PowerPoint)
• Graphic design experience is a plus!

Primary Duties and Responsibilities

• Develops marketing and communications content to support the department’s strategic marketing goals and objectives
  • Leads content development of weekly internal e-newsletter. Provides direction and oversight to creative design partner as needed.
  • Develops and implements marketing and communication plans for internal and external campaigns.
    • Writes and edits promotional materials (e.g. copy for brochures, postcards, event flyers/posters, signage)
    • Oversees visual marketing platforms: exterior and internal digital signage, conference room directory, digital monitors, and bulletin boards
    • Coordinates photography and videography needs - accompanies vendors during photo and video shoots
    Provides direction and oversight to creative design partner as needed
  • Develops consumer-friendly content for social media platforms in partnership with Corporate Digital Marketing Team. Acts as a liaison between department and digital marketing team to develop quarterly editorial calendars to support hospital services and programs.
  • Coordinates and executes community relations activities and special events.
    • Works with third party vendors; Coordinates event logistics.
    • Schedules meeting locations classes and community groups
  • Performs marketing administrative duties as required
    • May serve as first impressions representative for marketing office (Greets and welcome department visitors and guests)
    • Ensures vendors are paid in a timely manner
    • Manages supplies and inventory of promotional items
• Development: Maintains current knowledge and develops new knowledge
  • Identifies learning needs in self and initiates actions to address these education needs.
  • Attends hospital sponsored training programs as required by the department.
  • Meets all mandatory obligations.
  • Maintains knowledge of trends and best practices in community-based programming and community benefit reporting.
• Organizational Knowledge: Works effectively within and between departments
  • Participates on inter-departmental teams and committees, communicating unit knowledge as appropriate.
  • Provides department/unit with information and knowledge acquired during participation with interdepartmental teams and committees.
  • Demonstrates a constructive approach during all interactions with staff, supervisors, and managers both inside and outside the department

About MedStar Health
MedStar Health is dedicated to providing the highest quality care for people in Maryland and the Washington, D.C., region, while advancing the practice of medicine through education, innovation and research. Our 30,000 associates and 5,400 affiliated physicians work in a variety of settings across our health system, including 10 hospitals and more than 300 community-based locations, the largest visiting nurse association in the region, and highly respected institutes dedicated to research and innovation. As the medical education and clinical partner of Georgetown University for more than 20 years, MedStar is dedicated not only to teaching the next generation of doctors, but also to the continuing education and professional development of our whole team. MedStar Health offers diverse opportunities for career advancement and personal fulfillment.