Senior Copywriter

Team: Marketing
Subteam: Brand Management
Classification: Exempt
Job Type: Salary, Full-time
Location: Raleigh-Durham, NC or Atlanta, GA
Salary: $85,781-$98,498

Nugget, an online, direct-to-consumer kids furniture brand, is looking for an experienced Senior Copywriter to give voice — through our site, blog, social media, packaging, and more — to our playful, witty, and earnest brand. While our first-of-its-kind hero product (the Nugget) often gets the spotlight in our marketing, we've worked over the years to develop a brand voice for Nugget that can shine in its own right in a supporting (and sometimes leading) role. From calmly and clearly guiding customer color choices, to imaginatively promoting new product releases, to advocating on social issues that we think matter for kids and families, we use our voice for a ton of things. But most importantly, we use it as an embodiment of how we think about playfulness and "play" at Nugget: not just the physical play of castles and forts, but the play of the mind, including words, stories, and ideas.

In this role, you'll further develop our brand voice and copy guidelines, write and edit new outgoing marketing on a weekly basis, and ensure that our voice and style is being woven into all channels of the business (including internally) — with an editor's eye for style and grammar, and an adventurer's appetite for trying new things. Nugget was launched on the premise that a couch can be fun. This job is being posted on the premise that words can be fun too. If you have experience in copywriting and are looking to roll up your sleeves, build yourself a couch fort, and put your stamp on a young brand as it grows into a household name, we'd love for you to apply!

What is Nugget? We are an industry-leading, fun-loving, furniture company (est. 2014) that seeks to bring bold play and big imaginations into everyday life at home. We design, develop, market, manufacture, sell, and ship our part-toy, part-furniture, four-piece Nuggets all from one location, with a team of ~100 Nuggeteers, in Butner, North Carolina (just outside of Durham). And we're just getting started — in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States. We're proud to continue the industrial legacy of North Carolina, and to make kids furniture for growing imaginations.

• You'll own the development of our brand voice/tone guide, and train Marketing and Creative teams to help them understand how to utilize the apply the guide internally (ie. everyone gets it, everyone can act on it)
• You'll translate brand voice/tone guidelines into copy across all aspects of the business (social, blog, email, site copy, internal comms, etc.)
• You'll advocate for, and ensure that, our unique voice is being woven into every touchpoint with the brand
• You'll ideate on content that will build the brand and drive engagement, in partnership with rest of content team (social, content manager, even designers)
• You'll write and copy edit regularly for all outgoing marketing and communications (primarily email, blog, and website copy) - oftentimes taking concepts from ideation to finished product, while also editing the work of teammates to finalize for publication
• You'll lead the development of initial language for marketing campaigns as they take shape, whether focused on product releases, CSR initiatives, company news, etc.
• You'll optimize and increase site traffic through content pieces tailored for SEO traffic
• You'll write copy for marketing web pages, social posts, overview videos, tutorials, display ads, sales and event material, presentations, growth marketing campaigns, SEO, and email campaigns
• You'll partner cross-functionally to understand goals, develop solutions, and execute copywriting projects efficiently and effectively, mediating deadlines and feedback as applicable
• You'll work with cross-functional partners to determine copy needs across the organization, including the Creative Services, Customer Experience, E-Commerce, Product Development, and People & Culture teams.
• You'll partner with and support the Director of Customer Experience on sensitive, customer-centric communications around shipping times, production updates, and more

• You have 5-7 years of experience in copywriting, preferably in-house for a brand, or with an agency
• You have an established brand-centric portfolio that demonstrates strong strategic thinking, the ability to generate and executing big ideas with a high level of craft and attention to detail
• You can write for a variety of channels and flex the different facets of the brand's voice, from witty headlines to heartfelt blog posts with an earnest, humorous and playful voice
• You are a wordsmith who challenges the status quo and knows when and how to shift tone; understands that five words, if the right ones, can have the same impact as a beautiful image
• You have experience in content creation across digital (video, web, email, social media) and physical (print, packaging, marketing collateral) touch points, as well as SEO copy creation and optimization
• You have a body of work showcasing pithy headlines, clear informational copy, and phrases that delight
• You have strong editorial writing and judgment, and excellent grammar and style
• You enjoy building strong partnerships, collaborating with others, and working as part of a team
• You are able to flex between big picture, big idea creative thinking and execution
• You are not easily phased by deadlines or changes in direction, and get excited by the thought of seizing an opportunity and working quickly
• You take advantage of free moments to identify areas where things can be improved and take the necessary initiative to get them done
• You approach work with a "no job is too small" attitude, and have a curious mind - always willing to learn and grow your imagination

• Competitive Pay + Annual Company Bonus
• Medical, Dental, and Vision covered at 100% for employees
• PTO, Holidays, and Winter Break
• 401k Employer Match
• Paid parental leave
• Free Nugget + Team Discount

• 
  Our compensation philosophy:

Here at Nugget we don't negotiate compensation. This comes from research that shows negotiations often result in arbitrary differences in pay – not based on differences in ability, but based on who is better at negotiating. For that reason, we like to offer the amount upfront that we believe is fair for the job, rather than offer a lower amount that builds in the expectation for negotiating. To add a bit more context, our process is centered in industry data, which factors in our stage/size of company, job classification, experience and skill, to make sure that we have fair and transparent numbers for our regional market.

Nugget is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.