Search Analyst
- Full-Time
- Loveland, CO
- Hach
- Posted 3 years ago – Accepting applications
Job Description
About this role:
Are you looking for a position to support and execute marketing initiatives driving organic and paid search campaigns? The Search Analyst will collaborate with our interactive team on website development to ensure Search Engine Optimization. Role will focus on running reports and analysis of search marketing opportunities including managing daily and visual management of data. You will have the chance to define recommendations regarding emerging digital and new technologies and identify strategic partners.
This role will report to the Search Manager within Digital Growth and help with the technical data analysis of over 40+ accounts in paid search as well as run organic search optimization reports on over 50+ websites to identify gaps and improvements for content and Digital Strategists within paid search and organic search. Will support the $100M+ Hach revenue through search along with the Prometheus platform launch.
Responsibilities:
Handle, review, and perform daily account optimization associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
Run reports and monitor accounts for quality improvement opportunities:
Keyword management including identifying negative, new and wasteful keywords based on quality metrics (quality score, impressions share, spend value, etc.).
404 and 500 error reporting and compiling for organic search optimization
Sitemap reviews and meta-quality evaluation
Handle display network placement lists on AdWords and through other contextual advertising platforms;
Communicate to team and management on project development, timelines, and results;
Engage regularly with the other team members, strategists and clients to achieve client goals.
Why you want this job:
You can help customers in ensuring water quality for people around the world!
You get to be a part of Danaher Corporation, rated 162 on the Fortune 500 list
Full benefits including medical, dental, vision
As part of Danaher, you can grow your career across four high-impact industries, six continents and more than 20 global operating companies
Are you qualified?
BS/BA degree preferred.
2 –3 years experience with maintaining and optimizing PPC accounts Paid Search (PPC)
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
Experience with website analysis using analytics tools including Google Adwords, Bing, SEMrush, Google Search Console and Site Analytics.
Proficiency in leading moderate to large scale PPC accounts for different business verticals.
Proficiency in MS Excel, PowerPoint, and Word.
AdWords / Bing certification a plus.
The salary range for this role is 56K - 70K. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Colorado. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
You can apply for this role through the Careers Page at https://jobs.danaher.com/global/en/ (or through the Workday “Find Jobs” function if you are a current employee)
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Apply to this Job
Are you looking for a position to support and execute marketing initiatives driving organic and paid search campaigns? The Search Analyst will collaborate with our interactive team on website development to ensure Search Engine Optimization. Role will focus on running reports and analysis of search marketing opportunities including managing daily and visual management of data. You will have the chance to define recommendations regarding emerging digital and new technologies and identify strategic partners.
This role will report to the Search Manager within Digital Growth and help with the technical data analysis of over 40+ accounts in paid search as well as run organic search optimization reports on over 50+ websites to identify gaps and improvements for content and Digital Strategists within paid search and organic search. Will support the $100M+ Hach revenue through search along with the Prometheus platform launch.
Responsibilities:
Handle, review, and perform daily account optimization associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
Run reports and monitor accounts for quality improvement opportunities:
Keyword management including identifying negative, new and wasteful keywords based on quality metrics (quality score, impressions share, spend value, etc.).
404 and 500 error reporting and compiling for organic search optimization
Sitemap reviews and meta-quality evaluation
Handle display network placement lists on AdWords and through other contextual advertising platforms;
Communicate to team and management on project development, timelines, and results;
Engage regularly with the other team members, strategists and clients to achieve client goals.
Why you want this job:
You can help customers in ensuring water quality for people around the world!
You get to be a part of Danaher Corporation, rated 162 on the Fortune 500 list
Full benefits including medical, dental, vision
As part of Danaher, you can grow your career across four high-impact industries, six continents and more than 20 global operating companies
Are you qualified?
BS/BA degree preferred.
2 –3 years experience with maintaining and optimizing PPC accounts Paid Search (PPC)
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
Experience with website analysis using analytics tools including Google Adwords, Bing, SEMrush, Google Search Console and Site Analytics.
Proficiency in leading moderate to large scale PPC accounts for different business verticals.
Proficiency in MS Excel, PowerPoint, and Word.
AdWords / Bing certification a plus.
The salary range for this role is 56K - 70K. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Colorado. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
You can apply for this role through the Careers Page at https://jobs.danaher.com/global/en/ (or through the Workday “Find Jobs” function if you are a current employee)
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.