Retail Marketing Manager

SUMMARY

The Retail Marketing Manager will implement and provide marketing strategies for Original Penguin and Perry Ellis full-price and outlet stores.

KEY RESPONSIBILITIES:

• Oversee the creative execution of in-store marketing

• Develop in-store visual for print and digital (YCD and Brightsign)

• Manage the execution of seasonal collateral changes

• Work with buying team to create asset needs in advance of all photoshoots

• Work with buying team to create window messaging in advance

• Create and mail out all media and marketing materials to stores

• Manage Retail Marketing calendar for all floor sets and window changes

• Process purchase orders and Invoices when applicable

• Coordinate all in-store and mall events for PE, OPG full-price and outlet stores

• Events = shopping events, promotional events, mall events, product events, and advertising

• Partner with NYC marketing groups to standardize event packages

• Work with store teams to customize brand right events to each store's’ market

• Partner with mall marketing offices on store/mall initiatives

• Work with Manager to create pre-event objectives and ROI

• Post-event analysis for traffic and sales

• Manage the production and distribution of event signage and social media posts

• Source and manage all expenses associated

• Partner with the digital team to send out store emails

• Manage the store information accuracy on Yelp and e-commerce sites

SKILLS, KNOWLEDGE AND ABILITIES:

• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities

• Strong creative, strategic, analytical, organizational and personal sales skills

• Commitment to working with shared leadership and in cross-functional teams

Ability to manage multiple projects at a time; highly organized with keen attention to detail Strong oral and written communications skills

MINIMUM REQUIREMENTS:

• Bachelor’s Degree in Marketing, Advertising, PR or related

• 3-5 years of experience in retail environment and retail marketing

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