Regional Marketing Specialist - Ohio

Intro:

At Cortland, you map the story of your success. We don't adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth – and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

Job Overview: As a Regional Marketing Specialist, you will be responsible for creating and executing marketing plans — including strategies, tactics, and budgets — for each of the communities in your portfolio.Roles You Will Play:

The Strategist

• Craft community and portfolio marketing strategies with the Regional Marketing Manager that increase occupancy, renewal, and revenue goals
• Partner with onsite community teams to help determine which advertising platforms will drive qualified leads and monitor lead nurturing programs to yield high conversion rates — negotiating pricing, when necessary
• Monitor targeting and lead generation strategies; review community branding, advertising, sales messaging, websites, and collateral materials for quality, accuracy, and relevance
• Perform due diligence on proposed purchases — continuously assessing strengths and future opportunities for improvement

The Delegate

• Build collaborative partnerships with onsite community teams, portfolio leadership, sales performance managers, and corporate teams to meet our goals
• Partner with Operations and Investments teams to develop effective marketing budgets and processes
• Assist the Brand Development team’s efforts to best represent each community’s brand
• Help the Digital Marketing team develop compelling social media and web strategies, including search engine optimization and pay-per-click programs

The Data Analyst

• Provide community and portfolio-level reporting on marketing results and ROIs
• Monitor competitive, market, and employment trends, emphasizing pricing, product, promotion, and customer segmentation and targeting
• Track and optimize cost-per-lead, cost-per-lease, and lead-to-lease conversion rate performance
• Examine sub-market trends to help develop strategic marketing and advertising plans that drive qualified leads

The Impact You Can Make

• Provide community and portfolio-level reporting on marketing results and ROIs
• Monitor competitive, market, and employment trends, emphasizing pricing, product, promotion, and customer segmentation and targeting
• Track and optimize cost-per-lead, cost-per-lease, and lead-to-lease conversion rate performance
• Examine sub-market trends to help develop strategic marketing and advertising plans that drive qualified leads

Building Blocks of Success:

• Bachelor’s degree in a related field preferred
• 3+ years of direct marketing experience that resulted in increased sales, lead generation, and revenues — real estate or property management experience strongly preferred
• Proven customer service, communication, computer (including the Real Page product suite), and project management skills
• Ability to travel for community visits on a monthly or quarterly basis as needed

Outro: At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all – to make sure our communities are the perfect setting for living life to its fullest.

Our success is fueled by our belief in a better life – where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people – possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email talentresources@cortland.com or call 404.965.3988.

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.