Recruitment Marketing And Employer Brand Strategist

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

We’re looking for a Global Recruitment Marketing Strategist to join our entrepreneurial team of deep-thinking, creative, self-starters as we build an innovative Employer Brand and Recruitment Marketing Practice to attract the best, brightest, off-the-beaten-path talent to Publicis Sapient.

As a critical member of the team, you’ll own your talent-segment brand story and marketing and engagement strategy from end to end. Drawing on your deep desire to understand what motivates, excites, and moves your talent audience, you’ll build targeted multi-channel marketing strategies, determining the right mix of digital media, content, experiences, etc. to build awareness, connect and convince active and passive talent to choose Publicis Sapient (PS) for their next career opportunity.

Your Impact:

• Own and rep. your talent segment brand! Develop in-depth knowledge of your talent segment, competitive landscape, regional nuances, and how we can position our value to attract key talent
• Build deep relationships across the business, from recruiters to employees, the learning and development team, and more, to understand the ingenuity and personality of our talent
• Develop a deep understanding of both internal and external talents’ career aspirations, mindset, needs, challenges, and motivations and how our value proposition meets those needs
• Develop, own and drive your marketing strategy that builds awareness, excitement, and consideration along the talent journey
• Work with our dedicated internal agency POD – creative, content, media, analytics – and other teams in our marketing function – web development, social and internal communications – to coordinate, execute, and iterate marketing plans and manage against KPIs
• Proactively provide a strategic approach (e.g., A/B testing creative messaging in the market) to marketing optimization to support application volume and quality

You will also be supported to:

• Develop strategic briefs – a crystallized understanding of your approach and insights – to provide concrete direction for creative, media, web, internal communications, and social media teams.
• Evaluate the impact of marketing tactics, provide guidance to optimize, and use a storytelling approach to sharing data and insights with your stakeholders
• Have a strategic big-picture thinking mindset developing a deep knowledge of current and future marketing, digital and social media trends
• Own dynamic candidate engagement projects and programs from brainstorming to activation

Your Skills & Experience:

• Entrepreneurial mindset – excited about collaborative building
• Experience in integrated multi-channel marketing
• Understanding of digital media, SEO, SEM, CRM, Mobile, social media platforms
• Previous experience in B2C, higher education, or recruitment marketing
• Strong communications skills and ability to influence others
• Have a high level of comfort with ambiguity and fluid priorities
• Drive to learn and expand your capabilities
• Strong analytical skills

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement
• Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.