Public Affairs Strategic Advisor (Ord. Title: Strategic Advisor-I, CSPI&P)

The Seattle Police Department (SPD) seeks to fill the position of Public Affairs Strategic Advisor. This civilian position in the Public Affairs Unit requires the diverse skills of a website professional who supports and executes communications and content development for the Seattle Police Department’s many external and internal digital platforms. The position reports directly to the Director of Strategic Communications, located in the Strategic Communications Office of the Chief of Police.

Job Responsibilities:

• Managing content for and improving online systems so they are easier for the public to access and use.
• Creating digital content that tells the story of the work the Seattle Police Department does in a way that translates well to the public.
• Identifying department processes that could be improved and developing and managing new projects and programs to address deficiencies.
• Working to create change through industry research and analysis, authoring strategic reports and white papers, and presentations that set direction and shape opinions.
• Providing high-level advisement to the Public Affairs team, senior commanders and City executives.

Primary Duties:

• Responsible for all content, graphics, page creation, maintenance, text, images, updates and redesigns of the Seattle Police Department’s website (www.seattle.gov/police ), using the City’s CMS (Content Management System) software, in collaboration with section content experts and Seattle IT.
• Validation of all pages for ADA compliance, accuracy and completeness.
• Application of metadata to all pages and content blocks.
• Review analytics and content performance and adjust accordingly.
• Responsible for all content of the SPD’s internal SharePoint (Microsoft) site, in collaboration with users to approve and establish new subsites, working with Seattle IT as necessary.
• Responsible for management, content, graphics creation and content calendar creation for all Seattle Police Department digital social media platforms using Social Media Management software Falcon.io Media Channel.
• Responsible for social media analytics via WordPress.
• Responsible for compiling and coordinating topics and visuals for SPD’s monthly newsletter in partnership with Public Affairs employees, then managing and disseminating GovDelivery template once approved.
• Work with website vendors on design, pricing, swag, etc.
• Coordinate with Seattle IT to manage project applications and redesigns on Public Engagement Team, Office 365 Team, UX Team, Applications Team.
• Responsible for designing external reports (Strategic Plan), flyers, recruiting advertising, billboards, signage, PowerPoint presentations for Chief/Command Staff Members, graphics for social posts and the website, posters, programs and all visual materials as needed.
• Collaborate with other Public Affairs employees, as well as Video and Photo Unit, to produce creative content that supports the missions of the Seattle Police Department, including all communications plans, officer recruitment, employee recognition, and Department development.
• Work with Public Affairs employees to coordinate digital publicity concerning Department activities.
• Represent the Seattle Police Department and Chief of Police as the Department’s website manager and Seattle IT liaison.

Qualifications:

MINIMUM QUALIFICATIONS:
A Bachelor’s degree in English, Journalism, Computer Science, Public Relations, Marketing or a related field and a minimum of five years of professional communications experience, including web development and social media , or a combination of education and/or training and work experience to produce equivalent background required to perform duties.

DESIRED QUALIFICATIONS:

• Experience with digital content creation, multi-media communications, web design and web development
• Excellent verbal, written and digital communication and problem-solving skills
• Ability to accurately disseminate Department information using multiple platforms, including video, digital and social
• A demonstrated appreciation for diversity in the workplace
• Excellent social media skills and an ability to adapt to different styles
• Excellent time management skills and proven project management experience
• A background in analytics
• Ability to work independently with accuracy and competence
• Ability to maintain confidentiality
• Detail oriented
• Willingness to learn and implement emerging communication platforms with accuracy and professionalism
• Technical skills, including HTML, CSS, JavaScript, WordPress, UX Design, Information Architecture and other CMS management systems, Adobe Creative Suite, Final Cut Pro, Socrata, and/or commensurate
• Other qualifications to include creativity, innovation, flexibility and excellent interpersonal skills

POSITION REQUIREMENTS:
Must complete an SPD background investigation, in compliance with Seattle's Fair Chance Employment Ordinance, SMC 14.17. Applicants will be provided an opportunity to explain or correct background information.

Additional Information:

The Seattle Police Department is comprised of approximately 2,000 dedicated law enforcement professionals all committed to creating and fostering a work environment that is collaborative, innovative and leading the way in law enforcement principles and practices. Ours is a culture that encourages top performers to adhere to a standard of excellence in the identification of and resolution to complex challenges. At SPD we acknowledge and honor the fundamental value and dignity of all individuals and pledge ourselves to creating and maintaining an environment that respects diverse traditions, heritages, and experiences.

HOW TO APPLY:
In addition to completing the application at www.governmentjobs.com/careers/seattle, please upload:

• A cover letter that describes your interest in and the skills you would use to take on this job
• A PDF of your current resume
• A work product that demonstrates digital communication skills

If you are unable to apply on-line you may submit your completed application, cover letter, resume and work product to the Seattle Department of Human Resources, 55th Floor of the Municipal Tower, 700 5th Avenue, (at the corner of 5th and Columbia). Please refer to Job Number 2021-00050.