Product Marketing Manager, Turbonomic SaaS, IBM Automation

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Your Role and Responsibilities:
Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM’s application resource management (ARM) offerings and audiences we serve, to grow the market share for IBM Turbonomic portfolio and accelerate cloud adoption. We are seeking a product marketing champion to drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence. You will be part of IBM Software business unit and a key stakeholder in driving the future of IBM’s AIOps business.

The Product Marketer will be:

• The market catalyst for AIOps team, providing guiding views on key problems, competitors, and differentiators grounded in data
• Respected by cross-functional peers for their ability to identify opportunities, distinctive competencies, and positioning
• Compelling storytellers who influence analysts, customers, and partners towards IBM’s offerings
• The launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Active in customer conversations whether at events or in the field and online

Key responsibilities:

• Be the Voice of the Customer, advocating a point of view that serves customer needs and differentiates our offerings
• Quantify and segment the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition
• Understand the personas (buyer, influencer, user) of a buying cohort
• Articulate IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describe how the solution attributes deliver desired outcomes
• Activate the Marketing team to bring the point of view to life with meaningful campaigns
• Source the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs
• Message the value of IBM's offerings for customers and partners - wherever they are - on a journey of IT transformation

Required Technical and Professional Expertise

• 8+ Years Product Marketing Experience

Preferred Technical and Professional Expertise

• Experience working with IT automation products and/or services
• Experience with cloud or SaaS offerings
• Knowledge of IBM's Automation portfolio

About Business UnitIBM’s Cloud and Cognitive software business is committed to bringing the power of IBM’s Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments—with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.
This job requires you to be fully COVID-19 vaccinated prior to your start date, where legally permissible. Proof of vaccination status will be required. If you are unable to be vaccinated due to medical, pregnancy or religious reasons, we offer accommodations in accordance with applicable law.
Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.
About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

• 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
• World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
• Well-being programs to support mental and physical health.
• Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
• Select educational reimbursement opportunities.
• Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
• Giving and volunteer programs to benefit charitable organizations and local communities.
• Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.