Product Marketing Manager, Personal Cloud

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

We are looking for a motivated and dynamic Product Marketing Manager to develop and execute global product marketing strategies and go-to-market programs for an exciting WD growth product. This includes working collaboratively with Product Management, Software, Program Management and Marcom teams to launch innovative storage solutions and experiences that will deliver meaningful interactions for clearly defined target audiences. This role will help develop and deliver activities involved in identifying target audiences, consumer needs and opportunities, ensuring clear and differentiated positioning, and compelling go-to-market strategies to positively grow global awareness, product adoption and affect customer behaviors.

To be successful, the candidate will bring a combination of strategic vision, collaborative skills, and solid executional and communication experience, having worked in cross-functional environments built to move fast, prioritize, and scale products for mass markets.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Support strategic product value and positioning, features, schedules, and lifecycle management
• Drive integrated marketing strategies, campaigns, and sales training for new and sustaining products that can scale to regional sales and marketing teams, influencing channel-level tactics
• Own GTM budgets for short-term and long-term projects and campaigns
• Represent the voice of the consumer internally with Product Management, Software, and Content teams in the prioritization, design, and development of products and experiences
• Develop product positioning, naming, and go-to-market strategies over a portfolio of products for mass audience reach.
• Execute strong and targeted marketing collateral in partnership with the Marcom Team and/or Creative Agencies
• Present and communicate business and GTM strategies to stakeholders, regional leadership teams, and key partners
• Work with data insights and analytics to design learning agendas and assess campaign & program performance
• Help meet product adoption and engagement goals by identifying and informing barriers and opportunities for success, and by partnering with Marketing and PR teams to initiate and inform effective and efficient marketing materials and campaigns
• Ability to travel up to 20%

REQUIRD:

• 5+ years of Product Marketing experience with CPG consumer tech companies
• Ability to work within a team and successfully manage cross-functional relationships
• Experience interfacing directly with product management, program management and marcom teams to launch new products
• Combination of visionary, strategic and pragmatic experience, encompassing both strategic product marketing experience and hands-on execution
• Strong presentation and communications skills (written and verbal)
• Experience in consumer research, and using data and insights to inform marketing and product strategy
• BA/BS degree in business, marketing, engineering or related field

PREFERRED:

• Prior experience in global Go-to-Market strategies and execution
• Experience with Smart Home/CPG Tech products for Mass Market Consumers

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at staffingsupport@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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