Product Marketing Manager, Camera Business

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live, learn, and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, product managers and product marketers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.

We’re looking for an experienced Product Marketing Manager for our Camera Business team! As a part of our Camera Business team you’ll work with cross-functional team members to develop the strategy and go-to-market launch of Snap’s camera features, platforms and services for businesses - including augmented reality Lenses, visual search capabilities, and creative tools like Stickers and Filters.

What you’ll do:

• Work closely with product leaders and cross-functional teams on initiatives to define the vision of where we want to go, how we get there and the tradeoffs associated

• Lead extensive market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative feedback, and influence our Camera Business product roadmap

• GTM Planning and coordination to ensure alignment and successful launch of business products, tools, features and services

• Be a recognized expert of the Augmented Reality space and collaborate with a group of Product Managers, Designers & Partnerships Managers to develop and execute global go to market strategies, including product positioning, narrative, internal communications and marketing activations

• Be a self starter team player who can lead, coordinate and drive successful alignment across wide cross-functional teams, including Marketing, Communications, Sales, Partnerships, Support, and Localization, with minimal guidance

• Inspire and educate both internal and external teams on Snap’s camera solutions for businesses

• Build frameworks and processes to structure conversations, create & socialize activation initiatives, and drive alignment at each level of the company, from peers to senior leadership

Knowledge, Skills & Abilities:

• Knowledge of the augmented reality ecosystem dynamics and constraints, from the products and tools creators & developers use to build an audience, to the ways they effectively monetize

• Extensive go to market strategy & planning experience

• Effective written and verbal communication

• Able to prioritize duties and work well on your own

• Excellent interpersonal skills with a high attention to detail

Minimum Qualifications:

• Bachelor's in business, economics, psychology, or other related field, or equivalent years of practical experience

• 5+ years professional experience in product marketing, product management, strategy consulting or other relevant digital marketing experience

Preferred Qualifications:

• Master's of Business Administration

• Strong track record of launching products and driving global adoption

• Experience working with developers and/or creators

• Experience in the AR/VR industry

• Experience working with both internal and external partners

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!