Product Manager

Summary:

Job Description:

Responsibilities

• Provide critical input to situation analysis for assigned product portfolio as part of the annual strategic planning process.
• With approval from the Group Product Manager, provide pricing for assigned product portfolio driving revenue and margin contribution to achieve P&L objectives.
• Define market segment priorities and partner with Channel Marketing establish Go To Market strategies and plans to achieve P&L objectives.
• Develop and execute on 3-year product plan conducting ongoing analysis to align timing and resources.
  • Partner with Global Product Development on product plan execution.
  • Lead cross-functional product development teams and provide marketing leadership at tollgates
  • Provide direction on value proposition, unique selling proposition, price, margin and supply for new product development
• Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product.
• Partner with Innovation on the definition and scoping of projects. Ensure alignment with brand and SBU objectives.
• Develop product training content to be delivered internally (to Sales team) and externally (to customers) by Channel Marketing.
• Partner with Marketing Services/Digital to develop 2D, 3D and digital product collateral.
• Partner with Global Brand Marketing to ensure alignment of product with brand plan.
• May manage a Marketing intern.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field is required; MBA is preferred.
• Minimum of 5 years of product management experience is required. Prior consumer/durable goods experience is preferred.
• Strong analytical skills, including ability to arrive at insights from analytical data, is essential for market and competitive evaluation, pricing and line management
• Demonstrated ability to be a team player with skills to lead/participate in cross-functional teams
• Demonstrated verbal, written and presentation skills
• Advanced computer skills (Excel, PowerPoint, Word, SAP)
• Ability to travel approximately 15%, mainly to customer locations