Principal, K12 Marketing

EVERFI is the leading education technology innovator that provides learners of all ages education for the real world through scalable digital learning platforms. Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified millions of learners with thousands of partners across 50 states, Canada and Puerto Rico. EVERFI is an industry convener that builds Networks that tackle the toughest social issues. These Networks include the Prescription Drug Safety Network, Campus Prevention Network, and the Financial Capability Network. Some of America's leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, Advance Publications, Rethink Education and Rethink Impact. To learn more about EVERFI visit everfi.com or follow us on Facebook, Instagram, LinkedIn orTwitter @EVERFI.

The Principal, K-12 Marketing is responsible for overseeing and executing brand awareness, demand generation, and ongoing engagement programs to engage and continue to grow the educator community. The role is accountable for the strategic planning, development, and execution of multi-channel programs and marketing campaigns aimed to increase overall awareness of EVERFI's brand, courses, and programs in the community to drive activation and retention of teachers.

Responsibilities:

• Partner with leadership to outline campaign goals in alignment with business objectives, then determine campaign strategy.
• Coordinate complex multi-channel campaigns and spearhead cross-team collaboration on all projects, with a strong focus on experimentation, iteration, and measurement. Track and manage deliverables to ensure on-time delivery and outstanding results.
• Oversee the development and performance of K-12's web presence that drive brand awareness, generate qualified leads, and accelerate inbound requests, resulting in activation and retention of teachers.
• Ensure brand consistency across all programs, communication channels, and platforms.
• Partner closely with other members of the Marketing team to optimize lead follow up and conversion from paid channels.
• Collaborate with internal stakeholders to identify research and thought leadership opportunities, and support the execution of these ideas all the way through to creative distribution methods and channels.
• Support the Communications Team to align strategic email nurture and content strategy based on personas and stage.
• Design Go To Market strategies for new and refreshed courses in close partnership with Product Marketing.
• Manage vendor and agency relationships to achieve team goals at a high-quality and within budget.
• Coordinate content and production of internal presentations and annual reports for management.
• Maintain current knowledge on marketing best practices, tools, news, trends, and the latest campaign strategies; and keep the Schools Team informed and trained.
• Mentor and guide other members of the team.
• Identify process improvements, outline recommendations, and coordinate with necessary stakeholders to get buy-in and promote effective marketing processes and programs.
• Lead internal leadership committees and taskforces for the K-12 team as needed.
• Other job-related duties as assigned.

Skills, Experience, and Qualifications

• Bachelor's Degree in Marketing preferred; or an equivalent combination of education and experience
• 6 years of Marketing experience, including experience creating and managing successful marketing campaigns, generating qualified leads, and growing social audiences
• Experience managing a team or leading project teams
• Superior analytical skills with the ability to translate data and feedback into actionable recommendations
• Strong leadership skills with ability to independently drive campaigns forward and take, and own, reasonable, calculated risks
• Excellent collaboration skills; team player who effectively works cross-functionally
• Strong project management skills with the ability to plan, manage, and execute projects within budget and on schedule
• Superior written and oral communication skills, along with strong storytelling skills
• Self-motivated, creative, and strong problem solver
• Strong attention to detail and ability to balance multiple tasks and shifting priorities
• Working knowledge of marketing technologies and social channels including but not limited to Salesforce, Marketing Automation Platform (Salesforce Marketing Cloud preferred), Google Analytics, Google AdWords, WordPress, Unbounce, Drift, Litmus, Sprout Social, Facebook, Instagram, Youtube, and TikTok
• Entrepreneurial spirit and commitment to social impact and the mission of improving K-12 education
• Experience as an educator or working in education technology organizations preferred
• Ability to travel up to 10% of the time

Work-life, culture, & perks:

• Competitive base salary and bonus potential
• Comprehensive health care and excellent parental leave benefits
• 401k program, flexible PTO and generous holiday schedule
• Fitness program membership discounts
• Casual work environment and great office locations
• Annual company-wide retreat
• Opportunity to work with talented people who have fun in the workplace

EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals