Paid Search Supervisor

The Tombras Group, a 350+ person, full-service, national advertising agency is seeking an Associate Director, Paid Search to join the 2020 US Search Award winning Integrated Search department (winner of the 2020 Best PPC Campaign award at the US Search Awards).

You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age’s 2019 A-List Agencies to Watch.

This position will help lead a team of paid search analysts and strategists. The Paid Search Supervisor will be responsible for helping create, implement, execute and continually optimize effective paid search, shopping ads, and YouTube campaigns for nationally recognized brands. In addition to strategy, this position will be responsible for developing strong client relationships, training paid search analysts, strategists and managers, leveraging tactical expertise to optimize existing campaigns, and teach those on the team how to ensure campaigns are meeting client objectives.

This position is best suited for a detail-oriented candidate who has 4+ years of agency search engine marketing experience in a large agency setting. You’ll be expected to be a collaborator and teacher who thrives in a fast-paced, ever-changing digital-focused agency. Beyond enterprise-level PPC/SEM strategy, a successful candidate will have great attention to detail and take full ownership of all projects, budgets, promotions and team goals.

The Paid Search Supervisor will be responsible for managing, assigning and implementing clients’ search objectives and annual plans. This includes cross-departmental campaign strategy, budget planning, and performance measurement. Quarterly and annual planning, execution, reporting, and budget management are all parts of this position. You will be just as confident in quantitative analysis as you are communicating and collaborating with clients and cross-department teams of media planners, SEO strategists within the Integrated Search department, data scientists, paid social strategists, and account service teams.

What you'll be doing:

• Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the Director of Paid Search
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
• Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
• Research keywords, analyze their relevance and perform competitive analysis.
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurate pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google Ads, Microsoft Ads, Kenshoo, and more
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
• Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
• Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
• Work closely with other internal departments to develop fully integrated search campaigns
• Champion department processes, stay current on search marketing industry trends and best practices

What you bring:

• 4+ years of Paid Search experience within an advertising agency
• 2+ years leading a paid search team
• Google Ads certifications
• Experience managing multi-million dollar campaigns for enterprise clients
• Proven track record of successful client relationship development
• Proven success leading a team
• Strong analytical thinker
• Excellent communicator, team player and collaborator
• Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
• Intimate knowledge of website analytics programs (Google Analytics, Adobe Analytics, etc.)
• Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.)
• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.

Why you’ll want to work at Tombras:

• New, modern building in downtown Knoxville
• Dog-friendly office
• Casual dress
• Highly collaborative and high-energy work environment
• Competitive salaries
• Benefits including health, dental, vision, life and disability insurance, 401(k) and more.
• Company culture of promotions from within and an atmosphere allowing for varied and rapid career development

This position will be based remotely to start, but will ultimately be based in Knoxville, TN. If you haven’t heard, Knoxville is one of the coolest cities (just ask HuffPost, Buzzfeed and Forbes). Seriously — if you’re lucky, we might help you relocate here.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required, and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.