On Premise Regional Director, SGWS

Job Description :

Purpose/Scope of Role: The Regional Director On-Premise is responsible for the development, alignment, and communication of market-level on-premise strategy and plans to support the overall Annual Operating Plan within the defined geography. This position works cross-functionally across Diageo sales, finance, activation, national accounts, and the distributor/broker to build and execute market level strategies within our customers. This person will also be responsible for personally calling on selected top on-premise accounts within their remit. This role requires a high level of strategic capability and influencing at all levels of the organization.

This person leads, manages and coaches the On-Premise Managers within their respective region to ensure achievement of annual channel plans.

Role, Key Deliverables:

• Channel Plan Attainment in Region

• Region Level Channel Planning

• Ensure National Strategy & Segmentation Adherence in region

• Top Account Management

• On Premise Manager Management and Development

• Wiring across functions (Activation, NRM, Hyper-Local, etc.)

• Senior Distributor Engagement

• National Accounts Strategic Planning

• Joint Business Planning with Customer & Distributors

• Financial Management

• Vendor Negotiations

Role, Key Responsibilities:

• Build and Lead Diageo’s on-premise plan for spirits in specified geographies in conjunction with the Diageo VP Business Performance and local distributor teams

• Accountable for actively identifying and communicating gaps/opportunities of the channel plan to their respective Diageo VP of Business Performance.

• Work cross functionally to assist in the local allocation of resources, such as trade, A&P, and incremental spending

• Drive connectivity between distributor, national accounts & channel team to align overall goals and programming plans

• Collaborate with central on-premise Strategy and Marketing Directors for any regional needs and opportunities, and act as the overall region field expert to the central on-premise team

• Accountable for key must win account relationships in region

• First point of contact for any issues/challenges/opportunities at the market level

• Communicates all channel programming/initiatives to local teams to ensure understanding & gain feedback

• Responsible for all tracking of regional programming, including setting program Key Performance Indicators, data analysis and measuring Return on Investment

• Sets the execution expectations and communicates performance against goals

Qualifications and Experience Required:

• College graduate with 10+ years of relevant experience within distributor management, market strategy and plan execution performance

• Experience working across a diverse beverage alcohol distributor network preferred (Open, Control and Franchise states)

• Direct on-premise/customer experience preferred

• Expected to be extremely self-motivated and goal-oriented

• Heavy influencing skills at senior levels

• Proven management of multiple stakeholders

• Strong organizational, communication and influencing skills are required

• Proven success influencing and developing customer/market strategies and execution plans

• Proven experience working effectively within a matrix organization required

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