Media Relations Specialist

JOB DESCRIPTION

Job Title:

Media Relations Specialist

Department:

Marketing & Communications

Reports To:

Assistant Vice President,
Marketing & Communications

FLSA Status:

Exempt

Direct Reports:

Salary: Starting at $70,278

About NCARB

The National Council of Architectural Registration Boards (NCARB) is a nonprofit organization made up of the architectural licensing boards of 55 U.S. states and territories. NCARB, in collaboration with licensing boards, facilitates the licensure and credentialing of architects to protect the health, safety, and welfare of the public. Learn more about NCARB and how we achieve our mission by clicking here.

About the Marketing & Communications Team

We are an agile team that provides the organization with full in-house marketing and communications support. This includes everything from graphics and videos to web content and digital communications. Whether we are working on event branding, a marketing campaign, or an interactive data publication, we pride ourselves on the quality of our work and our fun, friendly team dynamic. You will be joining a team that values collaboration and work-life balance, and always looks to explore new opportunities and support personal growth.

About the Position

The Media Relations Specialist is primarily responsible for implementing public relations strategies programs for the Council. This role coordinates:

• Development of press releases and media pitching
• Media requests and interviews with leadership
• Relationship with public relations contractor

• Communicating and maintaining a positive relationship with the media.
• Exploring ways to share messages over traditional and new media.
• Learning more about audiences and figuring out what messages resonate best with each
• Staying up to date and experimenting with the latest public relations trends

It Would be Great If You Have Experience:

• Quickly responding to media requests
• Pitching creative ideas to tell a story
• Supporting other team members and leadership with talking points and interviews
• Collaborating with a cross-functional marketing and communication team

NCARB’s Values

NCARB’s organizational culture revolves around the single organizing idea of “Let’s Go Further.” We believe in being:

Open: By being transparent and sharing our expertise, approaches, and knowledge, we help create dynamic partnerships that achieve more.

• Facilitate cooperation and teamwork throughout the organization. Communicate and operate in an open manner so that decisions and actions are clear and visible.
• Consult with and keep Assistant Vice Presidents informed on status of all projects.
• Build coalitions internally and externally (with peers, team members, volunteers, etc.) where appropriate to share best practices and achieve common goals.

Responsive: Our dedication and determination to be straightforward and deliver outstanding service experiences give our customers confidence and drive satisfaction levels upward.

• Follow through on commitments.
• Be open to feedback and flexible to changing needs, priorities, and resources.
• Embrace ownership and take responsibility for the outcomes.

Restless: By being proactively curious about new possibilities and the world around us, we advance our knowledge, simplify our processes, and refine our thinking for the benefit of all.

• Consider diverse perspectives and experiences. Ensure that the Council builds on these differences to reach unbiased and well-reasoned decisions.
• Treat peers, customers, and colleagues in a fair and equitable manner.
• Consistently exercise sound judgment; and, professional, expert, courteous, respectful, and responsive service to internal and external stakeholders.

• In coordination with Vice President and Assistant Vice President, oversee NCARB’s public relations initiatives from initial strategy and development through implementation and measurement, such as: project plans, asset creation, targeted pitching, trade show engagements, crisis communications, and media monitoring. This includes collaboration with the entire Communications team, and partnership with other departments and senior staff.
• Oversee external public relations contractor relationship(s), including NCARB’s PR agency, monitoring service(s), and related corporate sponsorships.
• Coordinate NCARB’s response to requests for information from the media by designating an appropriate spokesperson or information source, as well as developing related op-eds or talking points.
• Ensure the creation of news releases, announcements and other external communications that extend the NCARB brand, raise awareness of key initiatives, and provide grassroots public relations support.
• Maintain a quarterly media relations calendar and monitor news coverage.
• Edit and/or fact check press releases, executive communications, internal communications, and digital content.
• Establish and maintain strong client relationships, leading with a collaborative and service-oriented approach.
• Continually monitor the horizon for the latest in content innovation, best practices, and trends; and assess feasibility and relevance for NCARB.

• 3+ years of relevant experience in public relations, content generation, or communications
• Bachelor’s Degree in Marketing, Journalism, Business, Communications, or related field; or, combination of substantial related experience, training, and education may substitute.
• Demonstrated track record of excellent writing and storytelling skills.
• Have exceptional attention to detail and managing multiple assignments in a fast-paced environment.
• Proficient in Adobe (PDF) Applications and Microsoft Office Suite to include Word, Outlook, Excel, and Power Point.
• Experience and familiarity with the AP Style Guide.
• Familiarity with Agile methodology.
• Some minimal travel including weekends may occasionally be required.

Benefits

NCARB's employees enjoy a comprehensive set of benefits that include strong support for health and wellness, some nice perks, and professional development.

Some highlights include:

• Competitive pay
• Medical, vision, and dental Benefits
• Paid parental leave
• Life and disability insurance
• 401k
• Tuition assistance
• All-staff outings and retreats
• Full access to LinkedIn Learning, supporting self directed/curated professional development

COVID-19 Vaccination Policy

As of November 1, 2021, all employees must be fully vaccinated for COVID-19. NCARB will provide an exception to this vaccination requirement only for employees with an approved medical or religious exemption.

NCARB is an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. NCARB is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.