Media Planner

Summary:
TPN is looking for a Media Planner who is interested in working on a growing team. We are seeking a person who is eager to learn while at the same time can provide unique insights based on prior experience. The Media Planner must be able to work independently, present to clients confidently, and understand digital media planning/buying from strategy to activation. The Media Planner will offer support on a variety of accounts and work across multiple teams.

Core Accountabilities :

• Demonstrate knowledge of the digital media landscape
• Develop and present creative digital advertising solutions that align with client marketing objectives
• Use “tried and true” media solutions as well as sell in new ideas
• Collaborate with account, planning and creative teams to deliver the final concept
• Work with vendors to ensure campaigns are delivered correctly
• Create insightful campaign performance reports
• Work alongside the eCommerce team to execute retailer search campaigns and potentially Google search as well
• Demonstrate the ability to stay organized and pay close attention to detail while managing multiple projects at the same time
• Demonstrate an eagerness to stay abreast of emerging digital trends and technologies
• Provide digital media expertise and education to the media team, the agency and its clients
• Evaluate, build and maintain relationships with vendors
• Over the long term, must be interested and willing to strategize and execute across other digital media tactics like social/influencer/eCommerce and work to actively absorb additional media skills through training sessions with the digital media team

Core Skills:

• Adept at media planning, negotiating, buying and implementation across a variety of digital tactics
• Motivated self-starter who can work independently
• Excellent organizational skills
• Follows through on commitments and does what’s needed to complete the task at hand
• Able to conduct data analysis and provide insights from findings
• Able to work effectively across functional groups and geographic offices

• Oral Communications
• Organizes ideas and communicates oral messages appropriately to others
• Participates in conversation, discussions and group presentations
• Selects an appropriate medium of conveying a message
• Uses verbal language and other cures such as body language, tone and level of complexity to the audience
• Speaks clearly and concisely
• Understands and responds to listener feedback and asks questions when needed
• Written Communications
• Communicates thoughts, ideas, information and messages in writing
• Records information completely and accurately
• Effectively composes and creates documents, letters, directions manuals, reports, proposals, graphs, etc.
• Uses language, style, organization, and format appropriate to the subject matter, purpose and audience
• Includes supports documentation and attends to all levels of detail
• Checks, edits and revises for correct information, appropriate emphasis, form, grammar, spelling and punctuation

• Builds internal/external relationships
• Relates to others in an open and accepting manner
• Develops relationships with others as a key priority
• Treats others with respect
• Shows consistency with principles, values and behaviors
• Follows through on commitments
• Develops a give and take attitude
• Strives for win-win solutions

• Accuracy/Attention to Detail
• Applies appropriate attention to detail
• Work can be relied upon for thoroughness and accuracy
• Focus on Client Needs
• Anticipates and identifies internal and external client needs
• Takes action to meet client needs
• Develops effective working relationships with clients
• Continually searches for ways to increase client satisfaction
• Sound business and professional ethics

Requirements:

• 3+ years of experience developing B2C digital advertising media plans and presenting recommendations to clients
• Previous experience in retail marketing and CPG experience preferred
• Familiarity with Google Campaign Manager, Search and Integral Ad Science a plus
• Education: four-year degree in communication, marketing or related field

*TPN is an equal opportunity employer.