Marketing Strategist - Bask And Consumer Banking

Overview: Texas Capital Bank is built to help best-in-class businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big banks at a scale that makes sense for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital Bank, we do more than build business success. We build long-term relationships.
Headquartered in Dallas, Texas Capital Bank has offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio. We serve clients across the nation in a variety of industries. For more information about joining our team, visit texascapitalbank.com.Responsibilities:

• Develop marketing campaigns that increase awareness and drive preference for the B2C business of Texas Capital Bank (Consumer banking and Bask Bank)
• Partner with the brand team, creative team, and agencies partners to develop break-through creative grounded in consumer insights
• Create a strategy of key product marketing activities and managing budgets to support the cross sell and the acquisition of new customers
• Collaborate with product and digital media partners to launch new products and enhancements of existing products
• Identify and create relevant marketing assets that supports the different stages of the product sales cycle
• Utilize research, both primary and secondary, to develop insights that will drive consumer action in an increasingly crowded space
• Partner with content strategist to develop product one pagers, insights and testimonials
• Work cross functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns (e.g. paid media, affiliates, social accounts, website, etc.)
• Provide regular reporting and executive summaries on programs and initiatives

Qualifications:

• 7-year plus experience in financial services marketing, B2C preferred
• Bachelor’s degree in business or marketing
• Extensive direct marketing experience with strong understanding of digital marketing techniques
• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage
• Superior communication, problem solving skills and ability to learn and adapt quickly
• Self-motivated and strong organizational skills
• Demonstrates flexibility in a growing and changing environment
• Comfortable using collaboration and CRM tools such as Asana and Salesforce
• Familiar with marketing automation tools such as Pardot and SFMC, and Google Analytics