Marketing Specialist Sr - Market Activation
- Full-Time
- Pittsburgh, PA
- PNC Financial Services Group
- Posted 2 years ago – Accepting applications
Job Description
Job Profile
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers.
As a Senior Marketing Specialist within PNC’s Retail Line of Business Strategy team within the Brand COE organization. This role will support the following lines of business: Auto Lending, Home Equity, Mortgage (B2B and B2C), and SmartAccess.
This is a remote position within one of the following markets; Pittsburgh, PA., Cleveland, OH., Philadelphia, PA., Downers Grove, IL, Birmingham, AL, or Houston, TX . Surrounding markets may be considered. In person activities may occur periodically based on business need.
We are looking for an individual who has the ability to build partnerships, has strong project management skills, experience in multi-channel marketing, and be able to work cross-functionally to build consensus with business partners. The candidate should be a self-starter who is very detail oriented, shows initiative and has the ability to think critically. This role requires creative strategy experience, the ability to provide effective and actionable creative feedback to our agency partners, a strong understanding of digital creative best practices, as well as production experience. Advertising agency experience is preferred.
Specifically, in this role, you will be responsible for:
Independently supervises, manages and assists in the development of aspects of marketing program execution.
Leverages a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.
Develops and executes more complex Marketing programs/ projects, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data. Assembles trends. Helps identify strategic and tactical implications.
Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf.
Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Competencies
Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.
Business Markets – Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.
Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.
Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.
Marketing Strategy and Positioning – Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.
Products and Services – Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.
Project Management – Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.
Work Experience
Roles at this level typically require a university / college degree with New to PNC .
Disability Accommodations Statement:
The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com.
The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.
Equal Employment Opportunity (EEO):
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
Apply to this Job
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers.
As a Senior Marketing Specialist within PNC’s Retail Line of Business Strategy team within the Brand COE organization. This role will support the following lines of business: Auto Lending, Home Equity, Mortgage (B2B and B2C), and SmartAccess.
This is a remote position within one of the following markets; Pittsburgh, PA., Cleveland, OH., Philadelphia, PA., Downers Grove, IL, Birmingham, AL, or Houston, TX . Surrounding markets may be considered. In person activities may occur periodically based on business need.
We are looking for an individual who has the ability to build partnerships, has strong project management skills, experience in multi-channel marketing, and be able to work cross-functionally to build consensus with business partners. The candidate should be a self-starter who is very detail oriented, shows initiative and has the ability to think critically. This role requires creative strategy experience, the ability to provide effective and actionable creative feedback to our agency partners, a strong understanding of digital creative best practices, as well as production experience. Advertising agency experience is preferred.
Specifically, in this role, you will be responsible for:
- Providing strategic, tactical, and marketing program support for assigned line of business marketing partners. This individual will help to drive communications strategies alongside media and line of business marketing partners.
- Acting as the main point of contact with advertising agencies and internal/external business partners to coordinate development and execution of marketing projects. Channel support will include, but not limited to: Digital advertising (display banner/video and social), out of home, direct mail, sales collateral development, print advertising, and branch merchandise
- Managing production budgets across each assigned line of business, ensuring that invoices are submitted on time and in alignment with forecasts
- Partnering with the PNC Social Media and Digital Strategy team to develop and implement content for digital platforms, all in support of line of business marketing objectives.
- Working collaboratively with line of business partners to ensure that input documents organize project objectives, serve as a creative guide, and inspire agency thought
- Ensuring all marketing materials obtain necessary approval and promote the PNC brand guidelines and standards
Independently supervises, manages and assists in the development of aspects of marketing program execution.
Leverages a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.
Develops and executes more complex Marketing programs/ projects, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data. Assembles trends. Helps identify strategic and tactical implications.
Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf.
Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Competencies
Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.
Business Markets – Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.
Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.
Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.
Marketing Strategy and Positioning – Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.
Products and Services – Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.
Project Management – Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.
Work Experience
Roles at this level typically require a university / college degree with New to PNC .
Disability Accommodations Statement:
The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com.
The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.
Equal Employment Opportunity (EEO):
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.