Marketing Operations Specialist, Demand Generation

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

About WP Engine

Since launching in 2010, WP Engine has become the world’s leading WordPress Digital Experience Platform (DXP), now with over 100,000 customers in 140 countries. We’re proud of the technology and service we offer our customers that move their businesses forward faster. At WP Engine, we strive to do the best work of our careers, and feel empowered to do what is right for our customers. We love investing in employee success and uncovering opportunities for you, the best, to get better. 99 percent of employees believe you’re made to feel welcome at WP Engine. Be you. Be here.

The ideal person for this role is passionate about integrations, content mapping, and flow optimization. You’re not afraid to dig into the data and think of yourself as a problem-solver. You love trying new tactics/techniques, while being attuned to providing customer/prospect value in each touchpoint. You have a creative mind with an eye for detail and love of data. You are an innovative problem solver and “do-er” with a team mentality. You have an appetite to learn and make an impact on a growing organization in a fast paced, fun environment. A passion for data analysis and crafting predictable, repeatable outcomes is embedded in your work ethic. You will ensure that no lead is left behind, every marketing touchpoint is attributable, our technology systems work together seamlessly, and that we operate in a coordinated way in the market. You intuitively know how to convert and what levers to pull to optimize conversions.

• Ensure data accuracy in HubSpot and Salesforce (and the back-and-forth flow of information)

• Work with campaign managers to build operational processes for go-to-market activities, from lead capture through to campaign reporting

• Optimize usage of HubSpot with regards to lead capture, segmentation, lead nurturing, scoring, integration setup & maintenance

• Help develop scalable solutions for lead generation, marketing qualification, sales handoff and revenue attribution

• Provide guidance for metric reports on marketing and sales activities and efficiency and business impact

• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

• Lead database lifecycle marketing and reporting efforts including monitoring and analyzing database health and churn propensity

• 3+ years of marketing automation and operational experience as a power user/admin in Marketing Operations or similar department

• HubSpot marketing platform expertise (HubSpot Marketing Software certification preferred)

• Deep experience with Salesforce, including advanced report-building skills (certification preferred)

• Proven track record in a fast-paced environment and ability to manage multiple projects across marketing and sales

• Data-driven approach and analytical skills to isolate patterns, trends, or flags to make business-improving decisions

• Strong project management and organizational skills, with the ability to take ownership of managed initiatives

• Cross-functional communication skills, with the ability to work collaboratively on key projects

• Technically capable, excellent communicator, and a desire to improve processes

• Highly organized and autonomous, but also collaborative and able to work cross-functionally

• Possess a high degree of initiative, self-motivation, and resourcefulness

Primary

• HubSpot marketing platform

• Salesforce.com

• WordPress

• Google Analytics 360

• Salesloft

• LeanData

• Clearbit, or similar data enrichment vendor

• Zendesk

• Wistia

• GoToWebinar

• Slack

• Looker

• Jira

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.