Marketing Operations Manager

The marketing operations manager is responsible for the strategy and execution of the marketing infrastructure and metrics used to measure overall business impact by leveraging data, systems and processes to ensure optimal execution. They possess a mix of analytical, data-driven, technical, creative and operational knowledge required to accelerate organizational growth and establish business cases and best-in-class efficiencies for all major activities of the marketing team in collaboration with leadership.

Job Responsibilities:

• Responsible for marketing data ownership and management as well as alignment with relevant corporate data initiatives
• Create and manage regular reporting on marketing performance, enabling marketing teams to manage their business and make effective decisions to optimize marketing campaigns and programs
• Create and manage attribution models to give insight into buyer journey to increase quality leads and optimize movement through the funnel
• Evaluate and analyze the reports to provide insights and recommendations on how to optimize marketing activities to deliver the highest ROI
• Manage technical aspects of key marketing systems (marketing automation-Marketo, CRM-Salesforce) used to generate, distribute, and report on leads.
• Collaborate with the marketing team in the development and implementation of key demand creation, automated nurturing, and lead scoring programs to execute on right customer, right content, right channel and right time.
• Assist internal stakeholders in execution of marketing campaigns reporting processes within the department’s marketing automation platform, Marketo.
• Analyze customer buying patterns and use models across geography, industry vertical and segment
• Acquire and align data with internal sales and commercial organizations.
  

Desired Skills and Experience

• 5+ years experience in B2B inbound and marketing operations in the PaaS, SaaS, cloud or mobile technology industries.
• Proven experience creating reporting and analytics frameworks, complex data compilation and analysis, and translating data into compelling visuals and actionable information
• Deep understanding of the modern B2B sales model and how to track and measure progress through the funnel
• Experience with Marketo, Salesforce, and visual BI analytics tools (i.e. Tableau, OBIEE, PowerBI)
• Strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively
• Strong creative, problem solving and strategic thinking abilities
• Demonstrated ability to organize and prioritize work to drive results on-time and with high quality
• Exceptional critical thinking, analytical and quantitative skills
• Ability to work independently and pro-actively in a fast-paced environment with multiple responsibilities and deadlines
• Ability to quickly move from strategy to tactics and work proficiently across all marketing disciplines
• Bachelor’s degree required.
  

Benefits: In return for your expertise, we offer growth, opportunity, and a competitive compensation and benefits package in a casual work environment.

Are you ready to help us transform the world of electronic payments? To learn more about ACI Worldwide, visit our web site at www.aciworldwide.com Job ID (Requisition #4013)

ACI Worldwide is an AA/EEO employer in the United States, which includes providing equal opportunity for protected veterans and individuals with disabilities, and an EEO employer globally.

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About ACI Worldwide
ACI Worldwide powers digital payments for more than 6,000 organizations around the world. More than 1,000 of the largest financial institutions and intermediaries, as well as thousands of global merchants, rely on ACI to execute $14 trillion each day in payments and securities. In addition, myriad organizations utilize our electronic bill presentment and payment services. Through our comprehensive suite of software solutions delivered on customers’ premises, through the public cloud or through ACI’s private cloud , we provide real-time, immediate payments capabilities and enable the industry’s most complete omni-channel payments experience .