Marketing Manager - Home Care Agency

This position is a key member of the Homecare Corporate Accounts Marketing team. The Marketing Professional should have experience and a history of building and maintaining corporate relationships in the Home Care Industry. This individual must gain a comprehensive and deep understanding of the professional and consumer community to increase the referral of qualified clients to the company and identify resources with which the branch can partner to provide optimum client service and care.

The position includes but is not limited to the following responsibilities:

• Analyze the professional market; identifies, profile, and prioritizes potential referral sources that can meet branch growth goals.
• Develop strong relationships with community and professional organizations to create a consistent network that will generate the necessary inquiries and admissions
• Establish relationships with corporate human resources and benefits department
• Develop relationships with hospitals, nursing homes, and rehabilitation centers
• Meet goals for required activities and company sales standards
• Educate referrals source contacts on company services and provides feedback to the company on product needs
• Respond to inquiries and consults with prospects about how company services can address their needs and expectations to engage them as clients
• Meet clients’ care needs as well as customer expectations
• Develop and executes a marketing plan in keeping with the branch budget. The plan should include presentations, sponsorship, educational and social events for professionals and consumers.
• Innovate and creates initiatives to enhance the company’s reputation
• Perform any other activities as directed by the management

Required Qualifications

• Minimum of two years’ outside sales or liaison experience in the health care industry
• Experience working with various health care partners and an understanding of the overall health care industry
• Account management style sales experience
• Prior experience calling on hospital social workers/case managers
• Self-driven approach and personal accountability
• Track record of team collaboration
• Solid community and professional contacts within the geographic market
• Record of superior customer service in a high-end service business
• Enthusiastic, positive thinking, and effective communicator
• Proven record of effectiveness in relationship-development sales
• Strong computer skills
• Valid Driver’s License & have access to a car.

Preferred Qualifications

• Associate degree in marketing or other business-related fields. A bachelor's degree is preferred.
• Consultative-type sales approach and experience
• Veteran
• Individual with Experience with FQHC, Hospitals, and Care Management Organizations
• Experience in Private Duty Home Care sales, HMO, Private insurance
• Proven track record of meeting with patients/families and achieving sales goals

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Disability insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay
• Commission pay

Education:

• Associate (Required)

Experience:

• Home Care: 3 years (Required)
• Health Care: 5 years (Preferred)

Language:

• Spanish, Haitian Creole (Preferred)

Work Location:

• Multiple locations

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity
• High stress tolerance -- thrives in a high-pressure environment

Company's Facebook page:

• cabshomecare

Work Remotely:

• No

COVID-19 Precaution(s):

• Remote interview process
• Personal protective equipment provided or required
• Plastic shield at work stations
• Temperature screenings
• Social distancing guidelines in place
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place