Marketing Manager Healthcare Professionals

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position is onsite in Alameda, CA in the Abbott Diabetes Care Division. We are helping people with Diabetes lead healthier, happier lives. As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan so we’re committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels.

As a Marketing Manager, Healthcare Professionals (HCP), you will be responsible for managing, planning, and implementing marketing and communications initiatives to reach endocrinologists in the areas of market development, advertising, promotions, tradeshows, digital and mobile communications. You will drive the development of product promotion plans in collaboration with global marketing and product launch teams. The Market Manager plans, creates, and produces marketing, advertising, sales promotions, and digital tools to support brand strategies and marketing objectives and acts as a brand champion, ensuring all communications are consistent and accurately support the brand strategy. You will be the conduit and hub within the US marketing organization to coordinate and support branding and marketing efforts cross-functionally to reach endocrinologists.

What You’ll Work On

• Lead the development of communication objectives, marketing strategies, and market development initiatives; and determine and manage the project budget and execution schedule with the marketing team(s) and creative agency(s).
• Manage the development of marketing and sales / promotional materials to effectively promote and sell. Recommend and execute promotion plans.
• Champion the endocrinologist, their management of diabetes, and evangelize insights. Provide channel strategy expertise to cross-functional teams and recommend most effective ways to deploy assets and materials to achieve marketing objective.
• Partner with Competitive Intel team on analysis of competitive environment. Evolve marketing strategies, product messaging, and marketing programs to address key issues of the endocrinologist customer.
• Exercise judgment independently. Plan, organize, and delegate project assignments of substantial variety and complexity. Initiate and manage schedule for projects and project milestones. Establish priorities of individual or project assignments and hold self and team accountable for timely delivery.
• Hire, develop, and retain a diverse, highly qualified team. Provide real-time performance feedback and support ongoing growth for all direct reports. Responsible for staff's professional development and mentoring of staff's performance to meet annual goals.
• Manage vendor agreements and work deliverables to meet defined business objectives.
• Champion the Abbott brand in all materials and ensures it is aligned to the corporate brand standards.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Required Qualifications

Required:

• Bachelor’s Degree with at least 8 years’ experience in marketing ideally in a similar industry.
• Sales experience preferred.
• Also, critical for success: Excellent oral and written communication skills (including presentation and listening skills). Comfortable with clinical content both translating and promoting. High energy level and positive attitude; confidence integrity and professionalism initiative and self-motivation; strong work ethic career ambition organizational skills and attention to detail strong problem solving skills leadership and team orientation; ability to work others.

Preferred:

• MBA preferred

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

Divisional Information

Medical Devices

General Medical Devices:

Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine ?ngersticks.

CRM

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Diabetes

We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Vascular

Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.

Neuromodulation

Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.

Structural Heart

Structural Heart Business Mission: why we exist

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

EP

In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

HF

In Abbott’s Heart Failure (HF) business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives.

Diagnostics

We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.

Our Point of Care diagnostic portfolio spans key heath and therapeutic areas, including infections disease, cardiometabolic, informatics and toxicology.

Our diagnostic solutions are used in hospitals, laboratories and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

Nutrition

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.