Marketing Manager, Global IT

Description

Pearson VUE (www.pearsonvue.com) is the global leader in computer-based testing for information technology, academic, government and professional testing programs around the world. Pearson VUE provides a full suite of services from test development to data management, and delivers exams through the world’s most comprehensive and secure network of test centers in more than 180 countries, where we validate the skills and knowledge of millions of individuals every year.

Pearson VUE is a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO).

As the global leader in computer-based testing, Pearson VUE (www.pearsonvue.com) validates the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and other credentialing exams help people advance in technology, government and professional careers, as well as attain educational growth. Pearson VUE offers proctored exams through the world's largest network of test centers in addition to testing in online and unproctored environments.

Pearson VUE is a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit www.pearson.com.

The Marketing Manager, global IT, is responsible for strategic and tactical marketing of assigned products and/or program(s) in the USA for top IT brands such as Amazon, Microsoft, Cisco and CompTIA. Working closely with key stakeholders, this role brings new IT learning and certification products to market, drives demand for certification and learning materials among IT training centers and corporate audiences (B2B), and engages with our channel partners.

PRIMARY RESPONSIBILITIES

Strategic Marketing Planning

• Develop and execute strategic marketing plans to accomplish key objectives for assigned products/programs and socialize plans with appropriate stakeholders.

• Establish and measure against specific metrics for success related to all objectives in the strategic marketing plan to guide demand generation decisions and tactical plans. Work with internal MarComm and MarTech teams to adjust or extend tactical plans as necessary.

• Proactively identify research to validate assumptions including both primary and secondary research. Assist in research projects to gain deeper knowledge of target audiences.

• Develop Messaging Frameworks as a foundation for all creative development.

• Develop creative briefs and manage creative development and execution of marketing activities, working closely with internal creative teams and/or external freelancers.

• Manage budget within project and marketing plans, track project expenditures, and look for low-cost efficiencies to maximize marketing dollars.

• Coordinate with international marketing colleagues to ensure alignment on product campaigns and key initiatives.

• Make recommendations based on acquired business intelligence for future activities and promotions.

Creative Execution

• Drive creative production of standard product marketing materials, including such items as web properties, product collateral, sales enablement tools, testimonials, social media promotion, digital advertising, webinars/product demos.

• Ensure compliance with brand guidelines, legal and financial rules, including obtaining required approvals when engaging with outside vendors.

• Work with members of the Creative Services team, freelancers, or vendors as needed to develop marketing assets.

Relationship Management

• Develop and maintain trusting relationships with key stakeholder groups, MarComm and MarTech.

• Serve as the primary marketing contact for sales teams.

• Assist in product training and enablement.

• Provide product marketing evangelism and presentation support at tradeshows, organizations, and conferences as appropriate.

• Work closely with marketing management to align priorities.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Qualifications

Education and Experience

• Bachelor's degree (BA, BS) or equivalent with emphasis in Marketing, Business, or Communications is required.

• B2B marketing experience is required.

• 10 years of marketing experience preferred. Advertising agency backgrounds and previous experience in matrixed, global organizations are ideal.

• Experience with product launches, lead generation and managing projects from inception to completion, including managing to a timeline and budget.

• Ability to develop and present ideas and plans clearly and confidently to all levels of internal and external management, partners and colleagues.

• Adept in using Microsoft Office suite (Word, PowerPoint, Excel, and Outlook) and experience working with internal and outsourced graphic design or web design teams helpful. Microsoft Office Specialist certification preferred.

Skills, Knowledge, and Abilities

• Highly motivated, organized individual with the ability to prioritize multiple projects and deadlines.

• Outstanding communication and interpersonal skills required.

• Excellent presentation and speaking skills.

• Ability to work well in a team environment and in occasionally stressful situations.

• Relationship management and negotiation skills required.

• Interpersonal savvy with customer focus.

• Knowledge of IT certification industry and/or electronic testing preferred.

Primary Location : US-MN-Bloomington

Other Locations : US-IA-Iowa City, US-NJ-Hoboken, US-UT-American Fork, US-PA-Bala Cynwyd, US-TX-Austin, US-TX-San Antonio

Work Locations :

US-MN-Bloomington-5601 Green Valley

5601 Green Valley DriveSuite 220

Bloomington55437

Job : Marketing

Organization : Assessments VUE

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : No

Job Posting : Mar 30, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2104766