Marketing Manager, Consumer Demand Generation: Health Plans And Employers

AbleTo is the leading provider of high quality, technology-enabled behavioral health care. AbleTo believes that everyone deserves access to high-quality care, and offers a suite of technology-enabled services to empower people to lead better lives through better mental health. A proprietary platform connects individuals with AbleTo highly trained licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. Members also have access to mental health coaches, and digital support programs. Clinical best practices are leveraged across all services to ensure individuals are getting the care they need. Our outcomes-focused care is proven to improve depression and anxiety by over 50% on average, as demonstrated in several peer-reviewed studies. For patients with high-cost medical conditions, our clinically-tailored treatment is proven to reduce medical costs with care that empowers the patient to address their health needs. AbleTo partners with payers to make high-quality care accessible, affordable and convenient for millions of people to get the treatment they need.

Reporting to the Senior Marketing Director, Consumer Demand, the Marketing Manager: Consumer Demand Generation: Health Plans and Employers will develop and implement marketing campaigns in partnership with health plans and employers to drive consumer awareness and adoption across the AbleTo product portfolio. The Marketing Manager will define targeting and segmentation strategies, develop, and execute marketing tactics, create campaign test plans and track KPIs, capacity and business performance.

• Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success.
• Develop and execute consumer demand generation marketing strategies across health plan lines of business including commercial, Medicare and Medicaid for all AbleTo products.
• In partnership with the Enterprise Growth team, present marketing strategies and tactics to clients, influence implementation and execute according to project timelines.
• Partner with audience insights to distill insights that inspire seasonally relevant and/or themed campaigns and test plans.
• Orchestrate multi-media marketing campaigns including digital, social, SMS, direct mail, email, etc. across business partners and external agencies.
• Develop a project management process to coordinate, track and report on multiple elements of the campaign.
• In partnership with Operations and Enterprise Growth, create processes to maintain updated capacity plans.
• Develop value propositions and compelling messages for each product and audience.
• Partner to develop marketing analytics including models for targeting, marketing mix attribution, campaign test plan methodologies and ROI tracking.
• Track campaign performance, evaluate results, identify best performing marketing activities, refine plan and implement improvements into future marketing initiatives.
• Route and track communications through legal and key stakeholder approval.
• Track marketing budget to deliver against business goals.

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Experience:

• Bachelor's degree in marketing or business.
• 4+ years of strategic marketing leadership.
• Experience developing marketing strategies and campaigns with or at a health plan or in a healthcare setting.
• Experience partnering with clients to develop and implement marketing plans.
• Proven success creating and implementing marketing plans that have grown revenue and market share.
• Experience creating innovative campaign solutions with A/B test plans to continuously optimize learnings.
• Demonstrated abilities orchestrating omni-channel campaigns.
• Experience positioning products and messaging across multiple audiences.
• Experience leading cross-functional teams to deliver results on complex initiatives.
• Project management experience, with the ability to prioritize and meet deadlines within specified time constraints.
• Ability to work collaboratively and effectively influence across levels.
• Strong, proven analytical skills and business acumen.

Who You Are

• Consumer Obsessed. You have strong customer empathy, with a passion for delivering compelling value that drives behavior change.
• Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You're a creative problem solver, who uses excellent judgment.
• Achiever. You're motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities.
• Analytic. You use data to uncover new insights, opportunities and make decisions.
• Doer. You roll up your sleeves, dig in and chart the course to advance solutions.
• Clear communicator. You are clear, concise, candid, and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.
• Relationship builder. You listen, partner and influence across decision makers with a high degree of professionalism.

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AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.