Marketing Liaison

Objective

Responsible to build and grow census and quality mix by developing the market and providing prospective patients and/or responsible parties with appropriate information and assistance to choosing the nursing center.

Principal Responsibilities

Regularly and customarily spends majority of his/her time engaged in growing admissions.

Maintains a thorough knowledge of the centers products, services, capabilities and physician relations

Takes active role in morning Kick-Off Meeting

Meets weekly with Administrator/department heads to discuss marketing issues

Meets regularly with nursing to discuss clinical service levels

Evaluates center physical environment through weekly rounds and discusses with Administrator

Maintains an educated understanding of all payer sources and their impact on revenue.

Other duties, responsibilities and activities may change or assigned at any time with or without notice.

Qualifications

Bachelor’s Degree in marketing, health care or related business field preferred.

Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.

Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).

Evidence of a local referral network from which to develop referrals.

Professional image in both appearance and behavior, exhibiting high self-confidence, enthusiasm, assertiveness and a desire to succeed.

Must be a team player and have the ability to establish working relationships both internally and externally.

Experience with local community groups preferred.

Presents professional image through appearance, behavior and speech.