Marketing Growth Manager

About PAPER

Driven by the mission to democratize education, Paper is the leader in personalized learning. Partnering with innovative schools and school districts, Paper helps deliver true educational equity through their category leading Educational Support System (ESS) that offers virtual access to 24/7 tutors and essay reviewers.

Founded in 2014, Paper philosophically believes that all students should be given the tools and resources to reach their academic potential, independent of socio-economic status, geography, language or other barriers.

Today, Paper is partnered with over 700 schools and supports over 750,000 students.

Marketing Growth Manager

PAPER is looking for a data-driven marketer to own PPC efforts, report back to the business on performance and constantly refine targeting to ensure only the most relevant leads are being attracted. A key member of a growing Digital & Performance Marketing team, this role provides the right candidate the opportunity to amplify a platform that is transforming education by ensuring every student, regardless of their situation, has equitable access to learning.

Responsibilities

• Own Paper's PPC program
• Implement and monitor campaigns from partners in marketing, customer engagement and other parts of the business
• Initiate campaigns based on insights and data analysis
• Lead retargeting efforts
• Report back to the business at a regular cadence through a dashboard with recommended actions
• Ensure campaigns are generating relevant views and engaging the right audiences
• Identify most effective channels with an eye to where investment should be increased
• Evaluate campaigns based on the quality of the leads captured
• Collaborate with content teams to optimize campaigns for performance
• Become an expert on the buying cycle in education, and the various roles involved in purchasing decisions
• Develop a deep understanding of the education market and Paper’s goal of helping our customers make learning more equitable for students

Requirements

• 5 years experience building pipeline, preferably in a SaaS environment
• PPC expertise across search and social
• Comfortable with analytics, as well as creating & maintaining dashboards
• MarTech enthusiast who is always looking for new ways to engage audiences and evaluate their engagement
• Able to translate data into meaningful action
• Budget & forecasting experience
• Experience with Hubspot and/or Salesforce, a plus
• SEO & keyword strategy, a plus

• NOTE: This is a remote position.