Marketing Director (Virtual Position)

PLEASE NOTE THIS IS A VIRTUAL POSITION. Our team works remotely all over the world and there is no relocation necessary. If hired you’ll be working with a global team. We're currently recruiting for a staff member that can work USA west coast PST time zone hours. You can live and work from anywhere you want (as many of our staff do!), but this schedule most allows for success in the role with our global team. If that sounds exciting to you then please continue reading :)

At NPE we serve the largest community of fitness professionals and business owners in the industry. We believe that physical health is a vital part of creating strong communities and the entrepreneurs and fitness professionals who devote their lives to helping others achieve outcomes in this area are special people. They deserve to think BIGGER because they have the support of a company and a community like NPE’s. Since 2006, we’ve helped 45,000+ fitness business owners in over 96 countries create the life they want and we’re just getting started. Join us as we scale and continue to reshape the success rate of fitness professionals and studio/gym owners around the world!

This is how we do it

Not everyone is a fit for the NPE family. We approach the work as a team in a way that allows us to collectively be greater than the sum of our parts. It’s not the right way, IT’S OUR WAY! We take time to ensure all new hires are not only skilled and ready to perform in their roles, but align with our values and culture so we all enjoy working together and have fun along the way!

NOTE: Please take time to review and read more about our values, mission, and story here.

Product and content marketing is at the center

To continue our pursuit of simplifying growth for fitness business owners around the world, the Marketing Director plays a vital role in creating awareness and positioning our content to help fit pros and studio/gym owners break out of their default trendline. A default trend that is keeping them from building the life they want and doing what they love most. This role will be primarily responsible for leading the team that will find fit pros and studio/gym owners to join our list and ultimately inspire them to engage in conversations with our sales team.

We are a ‘product focused’ marketing team. In fact, our marketing team shares resources with our product team in development of training and education resources, software tools, and more to solve big problems for our industry. Our marketing philosophy is very much centered around product education and demand gen. Monetization happens further down the line. We have proven systems, tools, and coaching programs to help the fitness industry grow, you need to help us reach more of them.

“What are we looking for?”

• Leader- proven ability to lead and grow a marketing team that gets results.
• Strategic Thinking- ability to identify core problems and create vision and strategy to win
• Creative Thinking - Bring new marketing insights, ideas, and viewpoints to the team for discussion, brainstorming, and possible execution.
• Initiative - capable of being a self-starter that makes decisions (and owns the results) that achieve the vision and goals of the company.
• Teamwork – Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
• Drive - Motivated by empowering entrepreneurs and establishing short and long-term goals for personal and professional growth.
• Organization and planning – Plans, organizes, and schedules, in an efficient, productive manner. Focuses on key priorities.
• Detail Oriented - Sharp attention to detail, precise planning, and organizing/planning to the detail.
• Intelligent – learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information.
• Work ethic – Possesses a strong willingness to work hard and occasionally put in long hours to get the job done.
• Communication - Ability to clearly communicate (both written and verbal) with a global audience, customer base, and team.

“What will I be doing?”

Increase # Leads & # Prospects (traffic and conversion expert) including:

• Plan, build, and optimize demand generation campaigns to grow our audience
• Generate leads and sales for entry level offers via e-commerce channel
• Nurture and support driving qualified prospects to engage with our sales team

Manage the marketing team- Lead, manage, and develop internal team members, contractors, and vendors to hit KPIs in a remote environment.

Manage Content & SEO strategy- Manage editorial calendar across all platforms (short form and long form content)

Manage Creative (copy, design, branding) including:

• Website copy
• Landing pages
• Social media content
• VSLs
• Emails
• Ads

Manage projects- Plan and manage Kanban and agile management project boards in CoSchedule. QA and sign off on all major projects executed by the marketing team.

Manage Process- update, refine, and build SOPs for team to execute efficiently

• Work in concert with the CEO and other members of the leadership team to set strategy that meets company objectives.
• Direct the execution of marketing campaigns that drive leads and involve everything from content marketing to paid traffic and email marketing.
• Direct team members, VA’s and Contractors to ensure deadlines are met and within budget for projects and major initiatives.

Marketing Ops Support

• Support tech, execution, with team where needed
• Ensure everything that goes out the door is QA'd and 100% accurate

“Things you’ve done in the past”

• Planned and executed successful lead generation campaigns using both organic and paid sources of website traffic.
• Successfully grown and managed a digital marketing team.
• Worked in concert with a sales team to drive consultative sales appointments. (This one isn’t a must but is absolutely a bonus.)

“This position is for you if…”

• You love helping other people reach their goals
• You love communicating/engaging audiences
• You love the NPE values, purpose, mission
• You’re in for a 5 year plus journey to change the world of small business success in the fitness and wellness industries

“Why should I be interested in this role?”

You’re passionate about helping business owners find solutions to their problems so they can do the work they love. The industry we serve makes a powerful transformational difference in the lives of thousands of clients from all over the world every day. Our clients/prospective clients face tremendous obstacles/challenges/fears and they must find their way through to succeed.

The work we do to inspire, lead, challenge, support has a LIFE-CHANGING impact. We support and challenge our clients to overcome challenges, grow their business, and create the life they want for themselves and their families.

“Why this job is so important”

We have a 15 year track record and have helped thousands of fitness professionals and studio/gym owners grow their businesses so they can help their clients achieve their goals. We need you to help more fit pros and business owners find our proven systems, tools, and coaching services.