Marketing Director

POSITION SUMMARY

The Director of Marketing will drive the brand strategy and launch disruptive communications programs for a new one-of-a-kind addiction treatment and research organization. While reinforcing a clear, differentiated value proposition, efforts will be directed toward brand awareness, lead generation and demand within the substance use disorder category. Key audiences include consumers (family members, caregivers and patients) and addiction professionals (psychiatrists, related physician specialists, social workers, interventionists and sober coaches. Organizations include health systems, emergency rooms (SBIRT programs), local NGOs, patient advocacy groups, corporations, community leaders, government officials, educators and the media.

Reporting directly to the Executive Director, this key member of the team will manage all marketing activities that drive the achievement of patient census targets, new revenue streams and corporate objectives. This marketing executive, based on site in Calverton, Long Island, will own the Strategic Plan and all agency relationships to ensure the coordinated and appropriate execution of strategies. S/he will create compelling multi-channel communications strategies that will differentiate Wellbridge and promote it starting in the Tristate area, then rolling out nationally.

RESPONSIBILITIES

• Establish Wellbridge Addiction Treatment and Research as the premier combination of clinical research and addiction care.
• Bring Wellbridge’s brand promise and unique value proposition to life through a comprehensive, differentiated, and measurably effective omni-channel marketing strategy.
• Map and address all critical consumer and professional touchpoints along the journey towards referral and conversion.
• Execute and apply digitally enabled analytics, approaches and segmentation to create a creative, consumer-led, personalized approach to engaging consumers.
• Lead outside agencies and vendors on creative executions, digital and data-driven tactics like SEM, digital display advertising, e-blasts, e-newsletters, webinars, etc.
• Work closely with Director of Business Development to establish productive relationships with addiction professionals and potential referents with relevant marketing collateral materials.
• Manage all marketing budgets and processing.

Secondary Responsibilities

• Leverage data analytics and insights to deepen customer understanding, create one-to-one engagement, and ultimately enhance the conversion experience.
• Maintain a laser-focused approach and a metrics-driven ROI mindset to prioritizing opportunities and evaluating marketing investment and campaign effectiveness.

EXPERIENCE AND QUALIFICATIONS

Required Qualifications

• Minimum 8 – 10 years marketing experience for specialized health delivery organization(s).
• Significant experience and understanding of substance use disorders and treatment.
• Results-oriented, hands-on and demonstrated experience within an innovative, performance-driven organization.
• Previous agency management and digital marketing experience.
• Bachelor’s degree with MBA preferred.

Professional Skills

• Strong interpersonal communications skills with instinct to adapt programs and messages appropriate to each audience.
• Strong writing and editing skills.

Additional Competencies

• Creative problem-solver who anticipates trends or challenges, presents new ideas and makes them real.
• Lead with a clear, compelling vision of where s/he wants to take the business and marketing function.
• Evolves messaging in response to shifts in market or business opportunities.
• Collaborates with clinical, research and operational functions to build unity and alignment across the organization.
• Excellent communication skills.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 6 years (Preferred)
• Hospital & Health Care Industry: 3 years (Preferred)

Work Location:

• One location

Work Remotely:

• No

COVID-19 Precaution(s):

• Personal protective equipment provided or required
• Temperature screenings
• Social distancing guidelines in place
• Sanitizing, disinfecting, or cleaning procedures in place