Marketing Coordinator

Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies. This position is an in-office/virtual hybrid position, however, it requires at least 15 hours of the week in the office at the clinic.

• Undertake daily administrative tasks to ensure the functionality and coordination of the marketing activities.
• Support Chiropractor in organizing various marketing projects.
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Prepare and deliver promotional presentations.
• Compose and post online content on the company’s website and social media accounts.
• Write marketing literature (brochures, press releases, etc) to augment the company’s presence in the market.
• Communicate directly with clients and encourage trusting relationships.
• Coordinate and attend meetings with law firms, doctor's offices, and other companies involved in personal injury.
• Identify prospective Attorneys/Law Firms/Accident related companies by using business directories, following leads from existing clients, cold calling, personal contacts, and participating in networking events or conferences.
• Work to establish a trusting relationship to encourage injury referrals.
• Attend attorney/doctor networking events.

COMPETENCY QUALIFICATIONS:

• 
  Dependability - Takes responsibility for own actions; completed assignments in an ethical and mature manner.
• Assertiveness - Ability to act in a self-confident manner to facilitate the completion of a work assignment or to defend a position or idea.
• Goal-Oriented - Ability to focus on a goal and obtain a pre-determined result.
• Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards.
• Self Motivated - Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive or initiative.
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
• Persistence - Ability to complete tasks or continue in a course of action in spite of opposition or discouragement.
• Interpersonal - Ability to get along well with a variety of personalities and individuals.
• Energetic - Ability to work at a sustained pace and produce quality work.
• Creative - Ability to think in such a way as to produce a new concept or idea.
• Autonomy - Ability to work independently with minimal supervision.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Communication, Written - Ability to communicate in writing clearly and concisely.
• Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.
• Accountability - Ability to accept responsibility and account for his/her actions.

EXPERIENCE:

• 1+ years of experience in business to business marketing/sales.
• Previous experience marketing to Attorneys/Law Firms or in the Health field is a plus.
• Bilingual English/Spanish is a plus.
• Good understanding of office management and marketing principles.
• Demonstrable ability to multi-task and adhere to deadlines.
• Well-organized with a customer-oriented approach.
• Good knowledge of market research techniques and databases.
• Excellent knowledge of MS Office, marketing computer software, and online applications (CRM tools, Online analytics, Google Adwords, etc.)
• Exquisite communication and people skills.
• High School diploma; BSc in Marketing, Business or relevant field is a strong advantage.