Marketing Coordinator

Atlanta Intown Real Estate Services is looking for a stellar Marketing Coordinator to serve our Midtown and Kirkwood offices. This is an in-office position. Our growing real estate brokerage is in immediate need of a qualified person who will lead the marketing department and help manage some day to day office administrative duties. The ideal candidate will be people-oriented, adaptable, a self-starter and have strong project management skills. You will need a solid base in technology and have familiarity or aptitude to learn programs and CRMs.

Applicants should have a well-developed capacity for developing, coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, brand stewardship, and special events management. Familiarity with standard concepts, practices, and procedures within marketing, advertising, and real estate is critical. A high level of creativity is required.

What you’ll do:

Agent Marketing

• You will be responsible for the development and delivery of all marketing materials (print, web, social, etc), assisting in branding, developing marketing strategies and tactics. You will be responsible for executing marketing projects, managing social media presence for the office, assisting in agent-on boarding, and supporting agents with online marketing needs.

• Assisting agents in developing their own marketing collateral pieces. (e.g. biographies, property flyers, postcards, landing pages, e-blasts)

• You must have a solid base in technology, and have familiarity with design and real-estate related software and apps, CRM’s, computers and office technology.

Company Marketing

• You will develop strategies and tactics to get the word out about our company and drive traffic to our digital properties, like our website and social media.

• Provide marketing updates and opportunities at team meetings.

• Assist with recruiting appointments to share the value of Atlanta Intown’s marketing services and tech platforms.

• Prepare and Manage multiple weekly E-blasts for (New Listings, Agent Caravans, and Weekend Open Houses)

Social Media

• Take responsibility for social media presence, such as Facebook business pages, Instagram, LinkedIn, Twitter, Youtube, etc. Post engaging content to business pages that are consumer and agent-based to each platform including assets for agent announcements, events, etc.

• Guide agents in their use of social media to support their business goals including consulting with agents through setting up social media profiles.

Market Reports

• Manage our biannual market reports. This includes sourcing and sorting data from FMLS for roughly 65 neighborhoods and 100 condominium buildings, and then transferring it to the design file. Examples can be seen here: http://bit.ly/ATINmarketreports

• Manage a team of interns who will help with the collection, aggregation and input of data.

Agent Onboarding

• Lead the marketing portion of new agent orientation. You will help agents become familiar with available marketing systems, and create assets every new agent needs, like internal and external welcome announcements, business cards, email signatures, and assist agents in scheduling headshots.

• Meet with each new agent one-on-one to understand their marketing needs and to attend to technology needs (wifi, printer, Command, apps, marketing profile, agent websites, etc.)

Lunch and Learns

• Plan, develop topical presentations and execute Lunch & Learns, CE courses, product training, and related events.

• Design, document, and deliver training materials and utilizing the most effective delivery method including online use, webinars, and live presentations.

Office Operations

• Serve as back-up to the Office Manager from time to time.

• Maintain office’s Policies and Procedures manual.

• Troubleshoot basic computer issues for agents and team, general office equipment troubleshooting, and coordinate with IT support or IT consultants when network, software, or larger tech issues arise.

• Manage day to day office administrative duties like answering phones, etc.

What We Look For:

• 5+ years of marketing experience

• Adept project manager; impeccable time management and prioritization skills

• Ability to work with (and teach) a wide-range of personality types. Our agents are our customers NOT employees.

• Skilled communicator with great interpersonal skills, ability to build and manage relationships, and willingness to communicate through video.

• Ability to work independently and to work collaboratively in a team environment

• Meticulous attention to detail; excellent writing and grammar skills

• Proficient in Google Business Suite, Adobe Creative Suite (specifically InDesign), social media, Mailchimp, Canva, and other online marketing platforms required

• Experience with FMLS, real estate marketing, and/or luxury brands a big plus

• Experience with working with or managing virtual team members is a big plus

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift

COVID-19 considerations:
Masks are required in our office at all times.

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• Adobe Creative Suite: 1 year (Preferred)

Company's website:

• www.atlantaintown.com

Company's Facebook page:

• www.facebook.com/AtlantaIntownRE