Marketing Automation Specialist

Marketing Automation Specialist
COMPANY OVERVIEW:

Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young?minded people who are inspired by a passion for outdoor and action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper and Honolua Surf Company brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company?owned retail stores, select department stores and through various ecommerce channels.

Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans

SUMMARY:

Must be willing and able to relocate to the Los Angeles/Orange County, CA area within 6 months of hire date
The Marketing Automation Specialist (Programmatic Specialist I) is responsible for building and executing Boardriders, Inc. CRM prospect and retention programs so we know our customers and can anticipate and meet their customer journey path needs. Reporting to the CRM manager, the specialist will help increase lifetime value and find ways to keep customers engaged with the brands. The Marketing Automation Specialist will build personalized programs/workflows that best utilize email marketing & SMS best practices to drive continuous improvement and efficiencies for up to 9 brands within the Boardriders Inc., portfolio. The candidate will have the opportunity to work directly in a CDP to help refine and optimize prospect & customer CRM audiences. The Marketing Automation Specialist will collaborate closely with the Marketing Automation Strategist/Programmatic Specialist II to help develop tactical execution strategy for each brand and to execute campaigns aimed to increase revenue and customer engagement. This role also requires experience working in email marketing and familiarity with CDP platforms.

RESPONSIBILITIES:

• Create, execute and manage a variety of D2C CRM drip campaigns across various tactics (email marketing, SMS) while hitting or exceeding program KPIs. This includes conceptualizing, building, testing, and de-ploying.
• Monitor and take a proactive stance on automated campaign workflows to ensure campaigns are deploying without issue (accurate content and timely delivery)
• Effectively communicate strategies and rationale for tactical approaches of each campaign
• Spot opportunities for new tactics/improvements that lead to increased revenue and customer engagement
• Be a platform expert, familiar with all optimization levers and features of the ESP
• Simultaneously manage multiple projects with varying goals
• Troubleshoot and QA campaigns pre-launch and once live
• Collaborate with the Programmatic Specialist II to track campaign performance
• Work with cross-functional teams on programmatic campaign delivery execution
• Ensure data quality in CRM tools to support programmatic campaigns.
• Keep up to date of current and new marketing automation industry trends, best practices, technologies and competitive landscape, etc

REQUIRED EXPERIENCE/SKILLS/EDUCATION:

• 2-4 years marketing experience in ecommerce with proven track record of developing and managing lifecy-cle marketing programs with a focus on D2C acquisition and retention
• Experience working with a top tier / enterprise-level email marketing platform (i.e. Adobe Campaign, Salesforce Email Studio, Acoustic) in a self-service setting
• Nimble and agile team member with the ability to quickly pivot to meet business objectives
• Very strong analytical, organizational, time management, problem solving, and interpersonal skills
• Understanding of Ecommerce analytics
• Experience working with a CDP
• Proficient in Microsoft Office Applications including Outlook, Teams, Excel, Word, PowerPoint, as well as Google Apps including Slides, Sheets, Docs, etc
• Ability to perform work onsite in the Huntington Beach, CA office full-time pending state, local, and company return-to-work COVID-19 guidance

PREFERRED EXPERIENCE/SKILLS:

• BA/BS degree preferred
• Knowledge of Adobe Campaign/Neolane preferred
• Knowledge of current anti-spam laws and permiss

Related keywords: marketing

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
Our offices are officially closed, employees are encouraged to work from home when possible. Employees who must work onsite are required to abide by all CDC guidelines including but not limited to wearing face coverings, social distancing, and sanitation.

Company's website:

• www.boardriders.com

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

COVID-19 Precaution(s):

• Remote interview process
• Personal protective equipment provided or required
• Social distancing guidelines in place
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place