Marketing Automation Manager

Overview: SolarWinds, a rapidly growing IT Software company based in Austin, TX is looking for a Marketing Automation Manager to help build, manage and expand its marketing operations and technology stack. This role is at the core of the Marketing Operations organization and is critical to the automation team and SolarWinds business.Responsibilities:

• Create and optimize all aspects of programs and automation within Marketo including developing Marketing Smart Campaigns, creating Smart Lists, uploading lead lists and data clean-up.
• Support and execute the prospect and customer journey using scoring, nurture streams, lead routing, automation and emails throughout the buyer’s journey.
• Supports marketers in learning to leverage the automation capabilities of the marketing tools and in carrying out continual cycles of analysis and improvement for marketing activity.
• Ensure consistent and effective use of Marketo for lead management and reporting and provide services around Marketo as needed.
• Assist with and provide insights into database optimization, including list segmentation, data cleanliness and integrity within Marketing databases.
• Execute strategy for growing the size of and improve quality of the contact database to enable effective segmentation and profiling.
• Support technical stack integration, deployments, maintenance and business rules which include marketing databases and campaign management tools.
• Support the execution of the Marketing Automation roadmap, keep abreast of industry trends.
• Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.

Qualifications:

• BA/BS in Business, Marketing, or related degree
• 5+ years hands on B2B experience with marketing automation tools
• Hands-on Marketo experience in an advanced/admin capacity, Marketo certified a plus
• Innovative thinker, creative problem solver
• Excellent written and verbal communication
• Demonstrated ability to collaborate, build consensus, and communicate your ideas
• Ability to excel in a dynamic fast-paced, highly demanding environment