Marketing Assistant

Community Services Department

SALARY: $3,902 - $4,980 per month

FINAL FILING DATE: Open Until Filled. First review date of applications is March 28, 2022.

WORK SCHEDULE : 4 day workweek (Monday - Thursday)

SUMMARY DESCRIPTION: Under general supervision, performs entry level public relations work in support of the City’s public information and community outreach strategies; assists with the advertising, marketing, and promotion of City events and programs; and performs related work as required.

ESSENTIAL FUNCTIONS AND BASIC DUTIES: The following duties are normal for this position. These are not construed as exclusive or all-inclusive. Other duties may be required and assigned.

• Develop content for the City's website and social media sites; assist departments with developing and analyzing marketing plans and strategies and make recommendations that fit the department's needs and are within the City's guidelines and standards.
• Compose communications on a wide variety of subjects requiring knowledge of City procedures and policies; create, edit, and prepare media articles, press releases, newsletters, bulletins, technical documents, information packets, special reports, and other communications.
• Write, design, and lay out a variety of material to advertise and promote City events and recreational activities, such as publications, newsletters, pamphlets, booklets, bulletins, posters, exhibits, displays, banners, flyers, awards, certificates; proofreads and edits for correct grammar, punctuation, spelling and tone.
• Compose and revise printed and digital marketing materials, assuring content consistency and accuracy.
• Develop graphics to make material visually appealing and functional and implements design changes to improve content and impact.
• Attend meetings, events, and conferences to represent the City.
• Serve as a PIO Committee liaison.
• Use a digital camera to take video and photographs at City events and programs; select, edit, and manipulate photographs and video files to enhance quality for electronic and print publication; select appropriate video and photographs for design projects and catalogs and maintain digital photo and video files.
• Perform related duties as assigned.

KNOWLEDGE:

• Public relations methods and techniques.
  
• Customer service techniques.
• Effective outreach, advertising, and marketing strategies.
• Principles and practices of maintaining content on websites and social media.
• Office administration practices and procedures.
• Correct English usage, including spelling, grammar and punctuation.
• Effective decision-making, problem solving, time management and organizational skills.
• Principles and effective practices used in dealing with the public.
• Graphics software and other multimedia software applications packages.
• Modern office methods, practices, procedures, and computer equipment.
• Safe driving principles and practices.

ABILITIES/SKILLS:

• Operate a computer and graphic design programs including Adobe Creative Cloud, Adobe Illustrator, InDesign, Photoshop, MS Office, Twitter, Facebook, and other programs and forms of social media.
• Design and layout of technical documents and merging text and graphics.
• Prepare and present information for diverse audiences.
• Communicate clearly and concisely, both orally and in writing with other employees, agencies and the public.
• Translate ideas and write reports, news releases, and related data in a creative, clear, and concise manner for broad public appeal as well as specialized audiences.
• Establish, maintain and foster positive and harmonious working relationships with those contacted in the course of work.

EXPERIENCE/TRAINING/EDUCATION: Any combination of experience and training that would provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

• Two years of public relations experience, which incudes marketing, advertising, writing, and editing or a related field is required.
• Associates degree or 60 semester units or the equivalent of college level coursework in Marketing, Communications or a related field is required. A Bachelor’s Degree is highly desirable.

LICENSE OR CERTIFICATE:

• Possession of, or ability to obtain, an appropriate, valid California driver's license.

PHYSICAL ACTIVITIES AND REQUIREMENTS:

• Ability to work in a standard office environment requiring prolonged sitting, standing, walking, reaching, twisting, turning, kneeling, bending, squatting, crouching and stooping in the performance of daily activities.
  
• Occasional pushing, pulling, dragging and lifting office items weighing 25 lbs.
• Movements frequently and regularly require using the wrists, hands and fingers to operate computers and office equipment.
• Occasional overtime, weekend and/or evening work may be required.
• Ability to hear and convey detailed or important instructions or information verbally and accurately.
• Average visual acuity to prepare and read documents.
• Ability to communicate with both the public and co-workers in a clear and concise manner.
• Ability to adapt to standard office sounds generated by office equipment as well as standard noise levels resulting from communication with co-workers and the general public.

NOTE: The provisions of this bulletin do not constitute an expressed or implied contract and any provision contained herein may be changed without notice.

THE CITY OF STANTON IS AN EQUAL OPPORTUNITY EMPLOYER. All applicants will be considered regardless of race, color, religion, sex, national origin, age, marital or veteran status, disability, genetic status or any other legally protected status.

APPLICATION AND SELECTION PROCEDURE: Applications obtained at StantonCA.gov. A City Employment Application must be completed and submitted along with résumés to: Human Resources, City of Stanton, 7800 Katella Ave, Stanton, CA 90680 or via e-mail to HR@StantonCA.gov. Résumés or references to a résumé will not be accepted in lieu of a completed City application. Applications will be reviewed carefully, and only those who appear to have the best qualifications will be invited to continue in the selection process. Meeting the minimum requirements does not guarantee an invitation to compete further in the process.

REASONABLE ACCOMMODATION: The Human Resources Department will make reasonable efforts in the application and selection process to accommodate persons with a qualified disability. Please advise the Human Resources Department in writing in advance of the selection process, including an explanation as to the type and extent of accommodations as well as documentation from a qualified authority of the requirements needed to participate in the selection process.

IMMIGRATION LAW: In compliance with the Immigration Reform and Control Act of 1986, proof of identity and eligibility to work in the United States is required prior to the employment start date.

BACKGROUND CHECK: Once an employment offer has been made, all candidates will participate in a confidential background investigation, have their fingerprints reviewed by the Department of Justice and be required to take a pre-employment medical exam which may include a drug and alcohol test prior to employment.

ABOUT THE CITY: The City of Stanton, incorporated in 1956, is located in West Orange County and is adjacent to the cities of Anaheim, Buena Park, Cypress and Garden Grove. The city has a land area of 3.1 square miles and a current population of approximately 39,000. The City of Stanton is a drug-free workplace and there is a no smoking policy within the City offices and vehicles.