Marketing And Communications Manager

• Location:

  United States, Santa Barbara

• Department:

  Sales & Marketing

• Employment type:

  Full-time

• Experience:

El Encanto, A Belmond Hotel, has been meticulously restored to capture all the romance and glamour that endeared it to both the local Santa Barbara community and visitors alike. Ninety-two quintessential, California-styled suites and bungalows dot the lush, terraced grounds featuring seven-acres of gloriously landscaped gardens with sweeping views of Santa Barbara and the Pacific Ocean. Original architectural features have been lovingly restored, including the historic, trellis-lined Arbor and Lily Pond. Modern additions to the expansive outdoor zero-edge pool and a new beautifully appointed boutique spa enhance the journey for today’s luxury-seeking guest.

We are seeking a seasoned Marketing and Communications manager that will be responsible for the development and advancement of marketing and branding strategies and the creation of activation’s ideas, partnerships, program flow and promotion. Focusing on achieving the goals established in the marketing plan for El Encanto, A Belmond Hotel.

MAIN DUTIES AND RESPONSIBILITIES:

• Responsible for all Social Media activities, content creation, on-brand communication Liaise with the outsourced or Divisional social media team to provide direction, content, and establish accountability metrics.
• Create a SMART social media annual plan for the hotel, F&B outlets, Spa Activations, and other incremental revenue generators
• Create, gather aligned partners, develop program flow and promote internally generated Activations to market and sell tickets and/or overnight stays to participate in these creative activations, fulfilling our brand strategies and big ideas.
• Drive and ensure proper activation of all brand initiatives on a property level.
• Work with sales and revenue management in the creation of new packages and creative ways to garner exposure through branded websites.
• Manage marketing, branding, advertising, promotions, and activities related to Belmond brand.
• Negotiating advertising contract placements and secure additional editorial content and exposure through secondary channels (website, social media, inclusion in newsletters).
• Oversee Art design for ad submission compliant with brand standards to magazines, online publications. Maintain a ready and updated stable of photographic and video assets.
• Design art for promotions & events (F&B and Spa promotion flyers, key inserts, special events, in-house communications).
• Create new and Update existing hotel collateral (Fact sheet, proposal, PowerPoint presentation, promotional postcards and signs, menus for all F&B, in-room concierge book).
• Design of all online communications (signature banner, newsletters, email blasts, social media posts, etc.).
• Creation of sales materials for presentations to send to clients.
• Creation of creative copy for in-house communications, luxury consortia websites, magazines, press releases, promotions, announcements, etc.
• Update 3rd party websites periodically with new promotional information, new F&B menus on OpenTable, etc.
• Revising all art and copy submitted by third parties to ensure brand compliance.
• Support sales actions for the company's products, services, and promotions to the B2B or B2C markets.
• Manage and plan digital marketing actions and expand the brand digital footprint.
• Manage all aspects of printing, production, and distribution of brand image.
• Art design for ad submission compliant with brand standards to magazines, online publications.
• Driving a calendar of regular media exposure, based on the resort's activities and monthly strategy.
• Planning and executing for the resort to be constantly garnering exposure with local media by providing media hooks and new story angles to portray the property.
• Ensure we receive the highest level of exposure through the brand platforms by pitching the property as the venue for relevant activations.
• Develop an annual marketing plan in conjunction with the sales department. Research, evaluate, write plans, and measure results for marketing and hotel action plans in the Hotel’s Marketing Plan and Strategy decks., detailing the activities of the year to meet the agreed company goals.
• Creation and execution of marketing budget. Delivering all planned marketing activities within the approved budget.
• Creation of additional initiatives for future actions and define yearly brand initiatives and strategy.
• Leading bi-weekly strategy calls with the PR Agency to oversee current efforts and ensure timely implementation of PR and marketing activities.
• Foster Individual Media Stays by providing interesting story angles.
• Lead Fam Trip pitching, management, and organization.
• Oversee El Encanto’s PR Agency and provide PR Agency with updates on programs, hotel news, etc. to assist in the creation of media alerts and press releases
• Video Filming (Oversee property filming to create useful sales tools to portray property while staying brand compliant).
• Photo shooting and constantly updating imagery as per brand requirements.
• Responding to guest survey responses as a Belmond Brand Ambassador, solving the opportunities at hand.
• Attend scheduled calls and programs regarding brand changes, yearly strategy, and implementations.
• Act as a Belmond Brand Ambassador.
• Follow strictly the Belmond Code of Conduct.
• Contribute to hotel, customer, and employee safety.
• Consistently lead by example and demonstrate excellence in all services you provide.
• Recognize good performances and constantly give feedback to the team.
• Use utilities and resources in a responsible manner to control wastage.
• Communicate relevant information to the department, your line manager and across departments, as appropriate.
• Comply with safe working practices, Health and Safety policy and ensure accidents/defects are reported immediately.
• Attend learning and development courses and complete eLearning modules, as required.
• Promote and demonstrate in their actions with clients and staff the brand values (Care, Confidence, Curiosity, Community).
• Demonstrate and be a role model of Belmond’s core values of Care, Confidence, Curiosity and Community.

Requirements

• Graduate in Hospitality, Management, Communications or Marketing.
• At least 4 years’ experience in Luxury Hospitality Market, Advertise Planning and Branding. Experience. Managerial Experience in Marketing and Communications
• Offline and Online Advertising (including Social Media) Advanced User in Office Package (Excel, Word, Power Point) Graphic Design (Adobe Creative Package (Illustrator, Photoshop, Indesign.
• Interpersonal Communication.
• Someone with Team Spirit, innovation, and Creativity is a proactive, empathic, and organized self-starter.

Benefits

El Encanto offers a full array of benefits, including medical, dental and vision coverage. In addition, the company pays for basic life and AD&D as well as short term disability. Team members can choose additional coverage to include voluntary life/AD&D, spouse life/AD&D, dependent life, critical care, hospital indemnity, accident and flexible spending.

The Company offers paid time off, sick pay, a 401(k) program with Company matching, and an employee assistance program. Team members enjoy free cafeteria meals and discounts on food and beverage, spa treatments, and retail boutique items.

The Discovering Belmond program offers complimentary accommodation for team members while on leisure travel outside their region at any Belmond hotel and resort. It also offers food and beverage at a discounted rate. In addition to the complimentary offerings, discounted rates are available for safaris, trains and cruises.