Market Research Specialist – Brand Health & Creative Testing - Work At Home
- Full-Time
- Antioch, TN
- Cigna
- Posted 2 years ago – Accepting applications
Job Description
Cigna is expanding its primary market research capability across the business as we fulfill our mission to help the people we serve by providing them with knowledge, insights, and implications. Global Market Research and Insights (GMRI) is a central, shared research and analytical center of excellence that supports fact-based decision making to enable our customer-centric strategy. Members of the team serve across our business lines and have the opportunity to develop core competencies, such as segmentation, value proposition development, brand positioning and tracking, advertising and creative evaluation, and satisfaction enhancement. We seek to serve our customers and the company across several areas:
Understanding customers and clients to best meet their needs & expectations
Designing and assessing products, services and channel approaches
Tracking brand performance and recommending course adjustment
Building our brand positioning and relevancy
Identifying new business opportunities
By partnering with business and functional leaders, GMRI is able to achieve our goals of guiding effective business decisions with the needs of our customers and clients in mind.
The Role
The Market Research Specialist will report to GMRI leadership and will be responsible for supporting multiple internal clients and a variety of key initiatives with focus on the Brand Health Tracking program and provide support to testing creative content. The Market Insight Lead Analyst will support the execution of the US Brand Health Tracking initiative and the insight development and communication to internal stakeholders and clients on quarterly basis. The role collaborates across all levels of the organization to define business and research objectives and recommends & executes appropriate research analysis.
Ultimately, the Market Research Specialist ensures research is conducted with business actions in mind, at the highest quality levels to build trust and confidence in the insights and implications that support key business decisions.
Collaborations
The Market Research Specialist will be responsible for making the critical connections needed to build relationships with internal Cigna business leads, Competitive Intelligence, other Cigna data mining and analytical functions, other business and functional partners, and other Marketing Insight colleagues.
Qualifications should include :
End-to-end research management experience: engage stakeholders in research planning, design, execute, analyze, present findings, and drive insights to actions
Merge data from different sources to conduct analysis and identify insights
Proven experience managing and extracting insights from both quantitative and qualitative research
Proficient with cleaning data and running basic analysis using Excel e.g. using vlookup, pivot table, and running correlations
Proficient with creating impactful presentations (run analysis, chart, and write up recommendations)
Comfortable leading in a highly collaborative setting, ability to effectively influence and work with senior leaders
Track record in driving a research agenda with real impact in a complex and matrixed business environment
Excellent communication skills to develop relationships of trust, and to provide convincing business insights
Proven experience managing research vendors
Bachelor’s degree
Experience with Tableau is preferred
4+ years market research experience
This role is WAH/Flex which allows most work to be performed at home. Employees must be fully vaccinated if they choose to come onsite.
About Evernorth
Evernorth, Cigna Corporation’s health services segment, exists to elevate health for all. We're building on our legacy and redefining health care as we know it. Unbiased in how we think, we create without limitation. We partner without constraints, deliver value differently and act in the interest of humanity. Solving across silos, closing gaps in care, and empowering clients, customers, and people everywhere to move onward and upward. When you work with us, you’ll be empowered to solve the problems others don’t, won’t or can’t. Join us. What difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Apply to this Job
Understanding customers and clients to best meet their needs & expectations
Designing and assessing products, services and channel approaches
Tracking brand performance and recommending course adjustment
Building our brand positioning and relevancy
Identifying new business opportunities
By partnering with business and functional leaders, GMRI is able to achieve our goals of guiding effective business decisions with the needs of our customers and clients in mind.
The Role
The Market Research Specialist will report to GMRI leadership and will be responsible for supporting multiple internal clients and a variety of key initiatives with focus on the Brand Health Tracking program and provide support to testing creative content. The Market Insight Lead Analyst will support the execution of the US Brand Health Tracking initiative and the insight development and communication to internal stakeholders and clients on quarterly basis. The role collaborates across all levels of the organization to define business and research objectives and recommends & executes appropriate research analysis.
Ultimately, the Market Research Specialist ensures research is conducted with business actions in mind, at the highest quality levels to build trust and confidence in the insights and implications that support key business decisions.
Collaborations
The Market Research Specialist will be responsible for making the critical connections needed to build relationships with internal Cigna business leads, Competitive Intelligence, other Cigna data mining and analytical functions, other business and functional partners, and other Marketing Insight colleagues.
Qualifications should include :
End-to-end research management experience: engage stakeholders in research planning, design, execute, analyze, present findings, and drive insights to actions
Merge data from different sources to conduct analysis and identify insights
Proven experience managing and extracting insights from both quantitative and qualitative research
Proficient with cleaning data and running basic analysis using Excel e.g. using vlookup, pivot table, and running correlations
Proficient with creating impactful presentations (run analysis, chart, and write up recommendations)
Comfortable leading in a highly collaborative setting, ability to effectively influence and work with senior leaders
Track record in driving a research agenda with real impact in a complex and matrixed business environment
Excellent communication skills to develop relationships of trust, and to provide convincing business insights
Proven experience managing research vendors
Bachelor’s degree
Experience with Tableau is preferred
4+ years market research experience
This role is WAH/Flex which allows most work to be performed at home. Employees must be fully vaccinated if they choose to come onsite.
About Evernorth
Evernorth, Cigna Corporation’s health services segment, exists to elevate health for all. We're building on our legacy and redefining health care as we know it. Unbiased in how we think, we create without limitation. We partner without constraints, deliver value differently and act in the interest of humanity. Solving across silos, closing gaps in care, and empowering clients, customers, and people everywhere to move onward and upward. When you work with us, you’ll be empowered to solve the problems others don’t, won’t or can’t. Join us. What difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.