Manager, EDITION Global Hotel Integrated Marketing

Posting Date Feb 09, 2022
Job Number 22013427
Job Category Brand Management
Location New York Edition HQ, 820 Greenwich Street, New York, New York, United States
Brand Edition Hotels
Schedule Full-Time
Relocation? N
Position Type Management
Located Remotely? N
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?


JOB SUMMARY

The Manager, EDITION Global Hotel Integrated Marketing is responsible for coordinating the efforts necessary to amplify the components of brand marketing and brand experience initiatives at EDITION’s operating portfolio. This role will collaborate with key contributors and stakeholders at EDITION including hotel teams, brand team leaders and third-party agencies to assist with implementing the marketing strategy. This role will assist in marketing program development, budgeting, and execution focused at the property level for the EDITION operating hotels.

In addition, s/he will be responsible for leading elements of implementing the brand marketing campaigns at the property level including project management and measurement, while coordinating necessary reporting metrics to qualify success.

The role will work closely with the VP, EDITION Brand Experience, and Manager, EDITION Global Brand Integrated Marketing.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED and 4 years’ experience in the business, sales and marketing, management operations, or related professional area OR 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management
• Demonstrated ability to deliver results under difficult conditions
• Luxury or Lifestyle brand marketing experience

Preferred:

• Ability to handle the complexities of working with senior leaders and regional stakeholders
• Extensive digital / social media experience

CORE WORK ACTIVITIES

Marketing and Brand Experience Strategy Implementation

• Facilitates the execution and amplification of hotel and brand marketing strategies.
• Manages the workflow required to execute marketing initiatives for operating hotels.
• Partners with Directors of Culture and Entertainment and Marketing teams to monitor activations.
• Oversees processes for marketing campaigns and offer launches.
• Mangers the hotel’s brand social media strategy and programs to ensure alignment with brand strategy.
• Aligns brand marketing program investments with property objectives and strategies.
• Collaborates with key company stakeholders to coordinate initiatives across integrated distribution channels, such as paid search, experiential marketing & events, direct marketing, website development, social media platform, and other relevant digital channels.
• Executes brand marketing tactics/programs to achieve specific, measurable objectives defined in the individual hotel and global marketing plans.
• Performs other duties, as assigned, to meet business needs.

Strategy Management

• Monitors and reports program/campaign metrics against stated annual goals and MBOs.
• Supports deployment of new marketing guidelines or processes and delivers on property Marketing training and supports the development of standard operating procedure implementation, monitoring brand standard execution.
• Maintains visual and verbal aspects of brand voice. Collaborates with EDITION Creative services to maintain consistent creative asset activation in the field

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
• Reading Comprehension – Understands written sentences and paragraphs in work related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.