Lexus Digital Brand Specialist

  • Full-Time
  • East Hartford, CT
  • Hoffman Auto Group
  • Posted 3 years ago – Accepting applications
Job Description
Overview:

We have an opening for a Lexus Digital Brand Specialist. Are you a leader who's competitive, customer focused and looking for a challenge?


Our future Digital Brand Specialist will embrace our WHEELS culture


Responsibilities:
  • Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly.
  • Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by BDC reps or brand specialists.
  • Complete sales technique, lead management software & vehicle product knowledge training.
  • Meet objectives for appointment setting and vehicle deliveries.
  • Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary.
  • Assign and ensure timely & accurate responses for all internet leads, text leads, etc.
  • Answer all sales calls ensuring accurate recording of activity in CRM and enter complete and accurate customer information and interaction notes into CRM.
  • Assist business development manager and business development center team leader in evaluating 3rd party lead providers in order to make recommendations as necessary.

Qualifications:
  • High School Diploma.
  • 1-2 years’ experience in the automotive industry or customer service orientated environment preferred
  • Possesses effective communication skills: oral, written, listening.
  • Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.
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