Junior Digital Marketing Analyst

The Swatch Group US is seeking an experienced Junior Digital Marketing Analyst for the Longines brand in Miami, FL. The Junior Digital Marketing Analyst position is responsible for supporting all digital marketing and ecommerce activities in the United States, as well as assisting in activities related to the subsidiaries in Mexico and Canada.

Responsibilities

• Analyze performance and budget allocation of digital marketing activities, as well as provide recommendations.
• Coordinate improvement actions with vendors, agencies, and publishers.
• Assist in media planning, campaign execution, and monitoring.
• Lead data visualization reporting.
• Analyze ecommerce metrics to propose strategic changes.
• Analyze, monitor, and maintain Longines’ ecommerce product assortment and stock, in collaboration with the Operations team.
• Monitor and provide improvement suggestions related to stock assortment for national accounts, in collaboration with the Sales and Operation teams.
• Ensure the Longines brand image is presented appropriately on retailers’ websites, social media, digital coop investment, and other digital outlets.
• Coordinate special marketing and ecommerce projects.
• Assist in other analytic tasks as required.

Requirements

• 4-year college degree in business, digital marketing or similar field is preferred.
• 3+ years of experience in e-commerce and digital marketing; experience in luxury timepieces/jewelry preferred.
• Considerable experience with Google Analytics or other web analytics tools.
• Proficiency with Excel and Google Data Studio or other data visualization tools.
• Strong analytical skills.