Intermediary Marketing Manager

Our Business

For over 100 years, Prudential’s diverse and talented employees have been committed to helping customers and their families grow and protect their wealth through a variety of products and services. We are known for delivering on our promises and are recognized as a trusted brand and one of the world’s most admired companies.

The Role

The Intermediary Marketing Manager plays a critical role as a liaison and marketing subject matter expert to the ILI Sales & Distribution team at Prudential. An exceptional relationship manager, this person is charged with establishing and cultivating working relationships with our Key Financial Institutional firms and proactively working to get our marketing materials and campaigns approved for use in that Channel in a timely fashion. As a student of the industry and practice, the Intermediary Marketing Manager will partner with other subject matter experts to leverage research and analytics to identify targeted opportunities, design robust go-to-market plans, and interpret and communicate campaign results. This position is critical to driving engagement with intermediaries and the Sales organization alike. He/she/they will assist with developing sales enablement content, leading lead generation activities and coordinating timely and promotional campaigns to address customer needs.

In this role, you will:

• Leverage marketing best practices such as customer segmentation, marketing automation, market analytics, and product understanding to drive impact of campaigns and communications
• Collaborate with sales teams to deeply understand which materials would be most impactful to seek approval for and prioritize them accordingly
• Lead channel marketing efforts to drive revenue from strategic distribution partners
• Partner with large cross-functional teams to co-create marketing approaches that result in brand adoption
• Engage with Broker Dealers/Firms to understand firm objectives and identify marketing opportunities

Your Expertise

What you’ll need to succeed:

• A four-year degree is preferred
• 5+ years B-to-B and/or B-B-C marketing experience highly desired
• Demonstrated success in collaborating across functional teams, negotiating in a matrixed organization, building strong relationships with business partners and designing creative solutions
• Very strong oral and written communication skills and a passion for understanding how best to influence the customer journey in the purchase of life insurance
• Prior success with taking intelligent risks and is comfortable working autonomously
• Functional knowledge of Individual Life Insurance products, services, distribution and market environment desired or financial services experience
• Strong communication and presentation skills

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please call (800) 433-8960, prompt 4 or email accommodation.h&w@prudential.com.

Please note that the above number and email are solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers@prudential.com to request assistance.