Growth Marketing Lead

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
Our mission is to capture and present the world's creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.

What You'll Do
- Drive user acquisition through performance marketing activity on major digital platforms including social, paid search, and display
- Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix
- Perform media buys through agencies and directly with advertisers
- Develop and own dashboards to monitor overall marketing channel performance
- Explore new channels for potential growth marketing opportunities, including both performance channels and other possibilities
- Work in conjunction with the in-house production team to drive creative development and execution
- Improve app ranking on Google Play and iOS App Store
- Launch retargeting and reengagement campaigns focused on churned users
- Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new business opportunities
- Improve user experience and retention by optimizing and designing product features
- Report and conduct in-depth analysis on campaign performance

Who We're Looking For
- 8+ years of related advetising or tech industry experience
- 5+ years of performance marketing experience in the mobile app space
- BA/BS degree
- Experience in building the go-to-market strategy for a fast growing mobile application or product
- Successful track record of managing performance marketing channels including, but not limited to social, paid search, and display
- Experience in building marketing campaigns for user acquisition and brand awareness objectives
- Strong understanding of international market trends
- Passionate about social media and short video products
- Work experience and strong communication skills in a cross-cultural and cross-functional environment
- Experience working with international partners in different time zones

Even Better If
- MA/MS in statistics or an analytical field
- Proficient in marketing analytics tools including Tableau, Appsflyer, AppAnnie, Google AdWords, and Facebook Ads Manager
- Experience working in a start-up atmosphere
- Experience working in a fast-changing, hands-on work environment

Job Type: Full-time

Salary: From $1.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Benefit Conditions:

• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

COVID-19 Precaution(s):

• Remote interview process
• Virtual meetings