General Manager - Optical Store

Reports to: Regional Manager

Location: Store Locations

Company Standards

My EyeLab (the "Company"), a leading optical retailer, provides dedicated customer service and quality eyewear at a?ordable prices to our patients and customers. My EyeLab is one of the nation's most desirable optical brands. Our corporate culture encourages success, o?ers a fast paced, and fun, environment and tremendous advancement opportunities.

The General Manager is expected to adhere to, and exemplify, all company pro?les including:

Vision: Easy Eyecare

Mission: Fast, Friendly and A?ordable

Values: Honest Service, Fair Commerce, Your friend in the eyecare business

Mantra: Designer looks without the drama

This candidate will possess all of the following leadership characteristics:

Honest Service

• Quality - Demonstrates the highest degree of excellence in their work - is knowledgeable about our products and services, delivers exceptional customer service and elevates the company culture
• Communication - Listens attentively, with empathy, to the needs and concerns expressed by others in order to tailor messages appropriately for each unique circumstance. Keeps all parties well-informed by relaying information in a clear, concise and timely manner.
• Integrity - Upholds an honest and moral work ethic, demonstrated through actions, words, decisions, methods and outcomes.
• Transparency - Provides full information required for collaboration, cooperation and collective decision making, by displaying clear and accurate actions, thoughts and feedback.

Fair Commerce

• Accountability - Demonstrates a willingness to own, and accept, responsibility for one’s actions.
• Progression - Develops and implements growth strategies for both the organization and individuals in partnership with industry leading technology and innovation.
• Consistency - Delivers the same high-quality standard in every interaction and in all processes.
• Expectations - Establishes clear and realistic goals that can be achieved.

Your Friend in the Eyecare Business

• Service - Provides exceptional, personalized service to all customers and performs duties in an expert manner, creating long-term value for the organization and enhancing each customer’s experience.
• Presentation - Approaches every customer and situation with a positive attitude and a welcoming smile, demonstrating a consistent professional appearance of self, services and environment.
• Inspiration - Works diligently to deliver top tier, Easy Eyecare, empowering others to strive for success by fostering an environment that breeds creativity and innovation and recognizes excellence.
• Collaboration - Works e?ectively with others to achieve a common goal and contribute to, and meet, several larger business objectives, ultimately fostering an inclusive culture and united team.

Job profile and objectives

With the support of the Corporate O?ce and the Regional Managers, Store Managers leverage the My Eyelab brands and “Sales Process” to grow sales, increase pro?tability and maintain high quality and customer service standards at their location. The General Manager will create a selling environment focused on customer service and achieving business results.

Store Managers are responsible for driving the overall controllable contributions of their location. Store Managers are selling leaders and are required to meet/beat personal and store sales goals. The General Manager is expected to meet/beat productivity numbers while maintaining a high level of customer service. Store Managers are also responsible for identifying, training and developing the future leaders of My Eyelab.

Colleagues in this classi?cation perform sales and customer service work. They are responsible for greeting patients, assisting patients with purchase of eyewear, providing patients with promotional information, and answering customer inquiries. The GM performs related work as directed and will be required to meet the productivity numbers outlined.

The GM will create an outstanding customer experience for the patient while using proper dispensing techniques. Dispensing process will include determination of the power ranges and speci?c lens measurements by frame; measure, ?t, and adapt lenses and frames for client according to written optical prescription or speci?cation. The General Manager oversees eyewear quality from the in-store and/or Corporate Lab. Quality Control responsibilities include: identi?cation and resolution of recurring errors and the development of systems and solutions to eliminate errors.

Store Managers lead by example on the sales ?oor and prevent walkouts/missed opportunities with the sales sta?. By identifying and resolving any customer dissatisfaction as well as providing technical and sales training to the sta?, the General Manager is charged with strengthening the My Eyelab brands, by ensuring “Everyone Buys, Everyone Leaves Happy”. Over 50% of the Store Manager’s time is spent managing the operations of the store, training and coaching associates, in addition to directing the work of the Sales, Doctor’s O?ce and Lab Sta?.

Duties and Responsibilities

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classi?cation. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

• Lead store talent acquisition; recruit (Direct Recruiting), partnership with Recruiting Department, interview, hire and promote outstanding associates.
• E?ectively schedule retail associates for the needs of the business.
• Train and develop sales associates while utilizing the My Eyelab Sales Process enforcing compliance with Company standards and execution of My Eyelab training programs and role playing.
• Develop and strengthen associates via weekly Goal Setting & Review (GS&R) meetings.
• Compliance of scheduled training for all associates, including self.
• Discipline and/or terminate associates when necessary.
• Ensure all communication from the retail Support Center is e?ectively communicated to all associates within your location (SAP, WAR, etc.).
• Communicates e?ectively with Support Center to coordinate any facility and maintenance issues.
• Provide quality product merchandising by complying with inventory count schedules, maintaining and organizing back stock, and requesting necessary product for business needs to maximize sales.
• Analyze daily/weekly/monthly/quarterly reports to ensure all sta? members are achieving desired goals.
• Delegates tasks to accomplish objectives through others.
• Works cross functionally with Regional Managers, Facilities Management and Operations to drive brand objectives and strategies, accomplished via the PAR (Performance Accelerator Review form).
• Requires self and associates to adhere to the Company Mission Statement, Code of Excellence, and Company Mantra.

Education and Experience

• High school diploma or equivalent required; supplemented by six (6) months experience optical sales or equivalent; or an equivalent combination of education, training, and experience.
• Minimum one (1) year of store management experience.
• To perform this job successfully, an individual should have knowledge of MS Word, Google Docs, etc.
• Must display superior verbal and written skills.

Skills and Requirements

• Ability to lead the team to achieve the sales goals.
• Interpersonal skills necessary to deal e?ectively with a diverse group.
• Ability to interact successfully with both internal and external customers at all levels.
• Ability to calculate ?gures and amounts such as discounts, interest, commissions, proportions, percentages, etc.
• Ability to multitask, prioritize and be ?exible with changing business needs in a team environment.

Job Type: Full-time

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Commission pay

Application Question(s):

• It is highly recommended that the applicants complete the assessments,

1. Management & leadership skills: Impact & influence
2. Supervisory skills: Motivating & assessing employees

Education:

• High school or equivalent (Preferred)

Experience:

• Retail management: 1 year (Required)
• One on One Sale: 1 year (Required)

Work Location: One location