Freelance Director - Strategy & Analytics (Advanced Analytics)

ABOUT THE ROLE:

Are you all about numbers? Mindshare’s Strategy & Analytics Department is looking for a Freelance Director to join our Advanced Analytics team. This is an excellent opportunity to employ advanced statistical techniques in the media world such as Marketing Mix Modeling [regression analysis], attribution, budget optimization, and digital analytics.

The ideal candidate is well versed in software and technologies (e.g., R, Python, Machine Learning, etc.), and will lead end-to-end project delivery by managing analysts/data scientists and performing hands on tasks as necessary. As the team’s main contact to the client, the candidate will be responsible for communicating with internal stakeholders and clients, ensuring high quality of service and client satisfaction.

YOUR IMPACT:

• Manage and nurture a team of analysts/data scientists efficiently, promoting a positive culture that yields team satisfaction, engagement and high performance
• Perform/direct data processing, data cleansing and handling of raw data to produce large structured data sets for analysis, data modeling, data governance etc.
• Conduct/direct econometric and other statistical analyses
• Run/direct ad-hoc “what if scenarios” and simulations based on models and evaluate media plans
• Construct Agent Based Modeling systems to simulate outcomes and produce media recommendations centered around audience targetting
• Produces/direct reporting, data visualization, presentation building
• Work with internal teams across BI, Buying, Planning and Digital Investment to produce integrated client deliverables
• Support R&D initiatives by designing algorithms, developing features, QA or providing training and support to power users
• Bring critical thinking into finding issues, solving problems and improving processes
• Convert business problems into mathematical expressions and equations
• Take full accountability of timely project delivery, producing analyses and content that is clean, organized, easy to read and understand
• Perform storytelling from data and analyses; persuasively communicate insights to internal stakeholders and clients
• Ensures satisfaction of internal stakeholders and clients
• Support new business initiatives

YOUR QUALIFICATIONS:

• Relevant experience and/or education in Statistics, Economics, Engineering, Mathematics, Computer Science or Operational Research
• Understanding of multivariate regressions
• Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.)
• Experience with R, Python, C++, SPP, SAS,
• Experience with Tableau, Domo or Power BI
• Experience in the pharma space
• Familiarity with Agent Based Modeling (ABM) and ABM tools
• Ability to perform Analytics, with ability to clearly communicate findings both written and orally
• Persuasive and capable of getting buy in from multiple teams (inside/outside Mindshare) and clients
• Able to deal with and prioritize multiple business requests with strong attention to detail
• Familiarity with Alteryx a plus; ability to adapt to new software, technologies, and methodologies
• Familiarity with digital marketing ecosystem a plus
• Experience with Web Analytics tools (Omniture, Google Analytics, Webtrends) and Ad Servers tools (DoubleClick, MediaMind, PointRoll, Atlas) nice to have
• Experience with Ad Effectiveness Research and vendors such as Lucid, a plus

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.